PREPARED BY-

DIVYA KATRAGADDA
ROLL NO 30
MBA ( PHARM TECH)-4TH
YEAR
CONTENTS
 Introduction
 Mission and vision statements
 products
 Achievements and awards
 Major Acquisitions
 Initiatives by the company
 Annual report analysis.
 INTRODUCTION
 Established -1907 , by J N Tata In Jamshedpur,
Bihar.
 Began production-1911 with 0.1 million tons
of mild steel.
-By 1958 capacity increased to
2 million tons.
- At present produces 30
million tons
 By 2015- Target production of 100 million ton.
 VISION
“WE ASPIRE TO BE THE GLOBAL STEEL INDUSTRY
BENCHMARK FOR VALUE CREATION AND
CORPORATE CITIZENSHIP”

 MISION-
Consistent with the vision and values of the founder Jamsetji
Tata, Tata Steel strives to strengthen India’s industrial base
through the effective utilization of staff and materials. The
means envisaged to achieve this are high technology and
productivity, consistent with modern management practices.
PRODUCT PORTFOLIO
 AUTOMOTIVE- closures, seating and interior, power train wheels .
 CONSTRUCTION- residential, non-residential and infrastructure.
 AEROSPACE- Landing gear, engine and rotor shafts, engine fan casings
 CONSUMER GOODS- Domestic appliances, Lighting, furniture.
 MATERIALS HANDLING- Construction and earth-moving, forklift trucks
 RAIL- Rails for high-speed lines, conventional and heavy loaded tracks.
 ENERGY AND POWER- plate for use in wind turbines, structural
systems for the solar power industry.
 SHIP BUILDING- cruise liners, off shore support vessels, ferries.
 PACKAGING- Light metal packaging for food and beverages, Aerosols.
 SECURITY AND DEFENCE- Light metal packaging for food and
beverages cans.
 AUTOMOTIVE
ENERGY AND POWER
SHIP BUILDING

RAIL CONSTRUCTION PACKAGING

ACHIEVEMENTS
 In Early 80s-Tata Steel started Five stage modernization
program, which made the company Asia’s first and India’s
biggest Integrated Steel Producer (ISP) in the private sector, a
decade later.
 By 2000-Eight divisions of Tata Steel were ISO 14001
certified.
 By 2001-Tata steel was the world’s lowest cost producer of
steel
 In 2001 and 2005- Tata Steel was ranked the world’s best steel
company by World Steel Dynamics Inc., USA (WSD), a
leading steel information service provider
 The world’s 10th largest steel company and the world’s 2nd most geographically
diversified steel producer.

A balanced global presence in

over 50 markets and
manufacturing operations in 26
countries.

One of the world’s lowest

cost
producers of steel.

A shareholder base of over

8,00,000
An employee strength over 82,000 across 5
people.
continents.
AWARDS
 Deming Application Prize-2008,For excellence in TQM.
 The Best Establishment Award by the President of India, Mrs.
Patibha Devi Singh Patil.
 The Most Admired Knowledge Enterprise (MAKE) Asia Award
(five times).
 The Think Odisha Leadership Award for 100 years of service to the
nation.
 The Economic Times Company of the Year Award for making a
fundamental difference to the way business is done.
 The Golden Peacock Global Corporate Social Responsibility Award
for its continual commitment to ethical behaviour and its
contribution to economic development of the community.
MAJOR ACQUISITIONS
 In 1973-some flux mines and collieries.
 1983- Indian Tube Co. Ltd., a manufacturer of seamless and
welded tubes.
 1991-ferrochrome units of OMC alloys Ltd.
 In August 2004- Tata Steel entered into definitive agreements with
Singapore based NatSteel Ltd to acquire its steel business.
 In 2005- It Acquired 40% Stake in Millennium Steel based in
Thailand.
 Jan 31, 2007-Anglo Dutch steel producer Corus Group.
INITIATIVES
 IMPROVEMENT INITIATIVES- to deal with the impact of
the economic turbulence strategically and effectively.
 FINANCIAL INITIATIVES- Making available financing for
implementation of the value-accretive Brownfield expansion project
of the Company at Jamshedpur amidst the global economic crisis.
 STRATEGIC INITIATIVES- To keep in check price rises,
limit price volatility and eventually control costs.
 PERFORMANCE IMPROVEMENT INITIATIVES-
Started a Performance Improvement Committee(PIC) to
accelerate performance improvement on a continual basis
 ECO MANAGEMENT -
 ECO MANAGEMENT

“The growing energy needs of the world can only be

attained through energy conservation, which in turn
needs adoption of new and efficient technology,
modernisation of equipment and new ways of
operating”

 Adoption state-of-the-art energy efficient technologies,

 Fundamental changes in the operating philosophy and
 Installation of pollution control equipment at every stage
ANNUAL REPORT ANALYSIS

S.NO DATA FY 2008 FY 2009 FY

(IN CRORES) (IN
CRORES)
2010
(IN
CRORES)

1. RAW 3,743.14 6,068.78 5,663.82

MATERIAL
COST

TOTAL
2. MANUFACTURI 6,957.05 8,519.39 9,174.81
NG EXPENCES

3. TURN OVER 22,189.55 26,843.73 26,757.80

ABSOLUTE DATA
S.NO DATA FY 2008 FY 2009 FY 2010
(IN CRORES) (IN CRORES) (IN CRORES)

1. Total operational 10,700.19 14,588.17 14,838.63

cost crores crores crores

2. %Operational 48.22% 54.34% 55.45%

cost

3 %Material cost 16.86% 22.60% 21.16%

4. %Manufacturing 31.34% 31.78% 34.28%

cost
CONCLUSIONS
 Tata Steel has reported a consolidated net loss of Rs 2,009 crores for the full
year ended 31 March, 2010 as against a profit of Rs 4.950 crores last year.
 Possible Reasons For Tata Steel’s Losses in FY10

High Raw Material Costs and a Slump in Demand: 2009 saw a declining

demand for steel as the real estate and construction companies witnessed a
slowdown .
Moreover, The steel makers have had to manage the increasing raw
material costs after workers introduced changes in the contracts governing
the mining of Iron ore
European Economy Crisis: The European economy crisis has been brewing
for quite sometime though it has surfaced only recently. Tata Steel derives a
majority 2/3th of its global capacity from it European operations and the
lack of demand from the region has led to losses for Tata Steel on
underutilization
However, Tata Steel managed to remain profitable for the quarter ending
March 2010 with a profit of Rs 2324 Crore as against Rs 473 in the same
quarter last year.
 REFERENCES

 www.tatasteel.com
 www.wikipedia.com
THANK
YOU