TECHINCAL ANALYSIS

Aparna.B- 3
Bhavana
Chaitanya
Swathi Thumula
• What is technical analysis??

• Why do companies need to do technical

analysis??
 Technical Analysis is classified into 12
sections:
• Manufacturing Process/technology.
• Technical arrangements.
• Materials and inputs.
• Product Mix.
• Plant capacity.
• Location and site.
• Machineries and Equipment.
• Structures and civil works.
• Environmental aspects.
• Project charts and Layouts.
• Project implementation schedule.
• Need for considering alternatives.
 Manufacturing Process/Technology.
Choice of Technology:
• Plant capacity.
• Principal inputs.
• Investments outlay and production cost.
• Use by other units.
• Product mix.
• Latest developments.
• Ease of absorption.
 Technical Arrangements.
• The nature of support to be provided by the collaborators during the
designing of the project, selection and procurement of equipment,
installation and erection of the plant, operation and maintenance of plant.
• Process and performance guarantees in term of plant capacity, product
quality and consumption of raw materials and utilities.
• The price of technology in terms of one – time licensing fee and periodic
royalty fee.
• The continuing benefit of research and development work being done by
the collaborators.
• The period of the collaboration agreement.
• The assistance to be provided and the restrictions to be imposed by the
collaborator with respect to exports.
• The level of equity participation and the manner of sharing management
control especially if the technical collaboration is backed by financial
colloboration.
 Materials and inputs
• Raw Materials.

• Processed industrial materials and components.

• Auxiliary materials and factory supplies.

• Uitilities

• Product Mix.
 Plant Capacity
• Technological requirement.

• Input Constraints.

• Investment Cost.

• Market conditions.

• Resources of the firm.

• Government policy.
 Location and site.
• Proximity to Raw Materials and Markets.

• Availability of Infrastructure.

• Labour Situation.

• Governmental Policies.

• Other factors.

• Site Location.
 Machineries and Equipment.

• Constraints in selecting Machineries and

Equipment.

• Procurement of Plant and Machinery.

 Structures and civil works.
• Site Preparation and Development.

• Buildings and Structures.

• Outdoor Works.
• Environmental aspects.

• Project charts and Layouts.

• Project implementation schedule.

 Need for considering alternatives.
• Nature of project.

• Production Process.

• Product Quality.

• Scale of operation and Time Phasing.

 INTRODUCTION
• Maruti Suzuki India Limited is a publicly listed automaker
in India.
• It is the largest automobile manufacturer in South Asia.
• Suzuki Motor Corporation of Japan holds a majority stake in
the company.
• It was the first company in India to mass-produce and sell
more than a million cars.
• It is largely credited for having brought in an automobile
revolution to India.
• It is the market leader in India and on 17 September 2007,
Maruti Udyog Limited was renamed Maruti Suzuki India
Limited.
• The company's headquarters are located in Delhi.
MANUFACTURING
TECHNOLOGY
 Information Technology
• Dealer Management System
(DMS).

• The data story.

• Internet Approach.

• Customer Relationship
Management
OPERATIONS
 Mul’s Supply Chain

• Raw Material Suppliers.

• Delivery by Vendors.
Environmental aspects.
 Marketing
• Maruti’s marketing objective is to
continually offer the customer
new products and services that:
• reduce the customer’s cost of
ownership of our cars; and
• Anticipate and address the
customer’s needs and preferences
in all aspects and stages of car
ownership, to provide what MUL
refer to as the “360 degree
customer experience.”
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RISK FACTORS
THANK U