Amitabh Bachchan

I T S I M PA C T O N A D V E RT I S I N G

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D I V YA ( 1 4 )
RA H U L ( 3 5 )
RAV N E E T ( 3 6 )
Celebrity Endorsement
An advertising campaign involving a well known
person to promote a product or services.

Why Celebrity Endorsement ?

Helps to establish a company or business.
Easy to recall the products or brands.
Helps to recover companies image.
Enhances market value.
Associative benefits.
Credibility.
AMITABH BACHCHAN AS A BRAND
About Amitabh Bachchan
Amitabh Bachchan - Indian film actor who is
widely regarded as one of the greatest and
most influential actors in the history of Indian
cinema.
He has appeared in over 190 Indian films in a
career spanning almost five decades.
Bachchan has won numerous accolades in his
career, including 4 National Film Awards as Best
Actor and 15 Filmfare Awards.
The Government of India honoured him with the Padma Shri in 1984, the Padma
Bhushan in 2001 and the Padma Vibhushan in 2015 for his contributions to the
arts.
 About Amitabh Bachchan
The Government of France honoured him with its highest civilian
honour, Knight of the Legion of Honour, in 2007 for his exceptional
career in the world of cinema and beyond.
Bachchan made his Hollywood debut in 2013 with The Great
Gatsby.
Amitabh was the face of the 'Save Our Tigers' campaign that
promoted the importance of tiger conservation in India.
Amitabh also supported PETA India's campaign to free Sunder, a
14-year-old elephant who was chained and tortured in a temple in
Kolhapur, Maharashtra.
Name Of Few Endorsements

CADBURY KALYAN NAVRATNA OIL

GUJARAT JEWELLERS MAGGI
TOURISM TANISHQ PARKER
ICICI BANK MAX NEW YOK REID AND
EMAMI LIFE INSURANCE TAYLOR
BOROPLUS
Popular commercials of Amitabh
Bachchan
 CADBURY
Cadbury roped in Amitabh Bachchan in 2004 to
endorse its brand and regain consumer confidence
following a disastrous worm infestation controversy.
A series of commercials form 'Pappu Paas
Ho Gaya' to 'Kuch Meetha Ho Jaye' saw the
ads being liked by all age-groups.
The character 'Pappu' was incidentally a big hit
with many brands then using it to identify with
the under-dog, normal guy, like the one living
next door.
POLIO
Amitabh Bachchan is the goodwill ambassador for
Polio UNICEF campaign.
He was appointed as the ambassador in 2005 and
has since fronted their polio eradication programme
successfully.

In 2012, the World Health Organization (WHO) had

taken India off the list of polio endemic countries.
Amitabh Bachchan was honoured for his contribution
to the cause.
On 27 March 2014, theWorld Health Organization (WHO)
declared India a polio free country with no case of disease
being reported in the previous three years
 GUJARAT TOURISM
Amitabh Bachchan is currently the brand
ambassador of Gujarat Tourism.
The Khushboo Gujarat Ki' campaign by
celebrity Amitabh Bachchan has increased
tourism in Gujarat by 4 per cent per annum,
twice that of national growth rate.
The state's 'Khushboo Gujarat Ki' tourism
campaign starring Bachchan has won the
National Tourism Award 2011-12.
The advertisement sees Bachchan explaining interesting facts about heritage and
religious sites in Gujarat.
OnePlus signs Amitabh Bachchan as brandambassador
Chinese smartphone makerOne Plus
has signed Bollywood megastarAmitabh
Bachchanas its first-ever OnePlus Star.
The rationale behind having a superstar
like Amitabh Bachchan on board is tocash in
on the actors fan following and mass appeal.
OnePlus, being the geek brand, is now
looking to expand its reach into the offline
market. This will increase its chances of becoming
a household name, just likeSamsung orSony.
 Advertising Tip
Regional stars can be used for regional advertisements so as the
brand and target audience connectivity will get strengthen.

Repeated celebrity advertisement in various medium is to be

avoided, to avoid the consumer feel bored after watching the
advertisement.

Marketing house / agencies should be very careful in creating a

celebrity advertisement so as the advertisement should not focus
only on the celebrity rather in the brand / product.
THANK YOU!