Aries Agro

Limited Case
Study
BY M I B S I M S R T E A M :
A K S H AY V I S H WA N AT H A N
S E LW I N D S O UZ A
Aries Agro Limited
In house expertise
Mineral nutrition
Agromin and Chelamin
Problem Statement
To have a structured team in the north,eastern and western parts
of the country
To get a separate extension team for in the above mentioned
regions without increasing costs
Problems Faced in Nothern,
Eastern and Western Parts
Lack of market presence
Increasing competition
Decrease in farmer relations
Low returns per person employed
Comparisons of Roles
MARKETING TEAM EXTENSION TEAM

Pricing of products Concept penetration/ concept

selling
Costing of products
Conduction of concept campaigns
Market survey
keeping in mind farmers
Brand promotion activities perspective
Launching schemes/ discounts/ Field survey
conducting flash sales
Strategies designing
Product campaigns
Extension reviewing etc
New product launch etc.
Strategies to be
followed
Conduct a general meeting with the existing market team in the
northern, Eastern n western region one by one and get their
inputs
Show them the statistics of the success of the southern region
teams of the company due to the presence of dedicated
marketing and extension teams over there
Invite the heads of marketing and extension teams in the
southern region to provide knowledge sharing to the teams in
northern, Eastern and western regions
Divide the team in the northern, Eastern and western regions to
conduct market survey and field survey simultaneously, and help
them to understand how improving the relations with farmers
and working on concept selling would effectively increase sales
Develop strategies based on field survey to understand our
product reach,the performance of competitor product and
expectations of farmers
Provide a adhoc plan assigning the team members a set of
activities to do in order to improve relations with farmers and
gain their perspective By doing all these, the employees will
attain self realization of the importance of extension activities to
increase sales, thus increasing the market share. It will also help
the team achieve their sales target and outperform by focusing
on extension activities
Make dedicated marketing and extension teams so that both teams
are focussed on their goals from the existing teams by bifurcating
them equally
By telling the team why the restructuring is done so that a proper
sense of purpose is felt by the team members for working.
Since Maharashtra is has the highest revenue as per the data given
ie 25.66 Cr (16.24% of Market share) proper focus to be given by
restructuring the teams both in marketing and extension teams.
Since 1200 employees are employed year long they also should be
restructured in different functions to have a structured
organization.
Conclusion
By doing all these, the employees will attain self realization
of the importance of extension activities to increase sales,
thus increasing the market share. It will also help the team
achieve their sales target and outperform by focusing on
extension activities
Thank You