DOOR GU

TRYING
TO MAK ARD
E A DEN
T IN TH
E MARK
ET

DONE BY-GROUP 6
 NEEDS AND WANTS

To Protect the side panels of the car

Lightweight
Impact resistant
Waterproof
Easy storage
Available in variety of colours
Theft proof
 PHILOSOPHIES
PRODUCT CONCEPT MARKETING CONCEPT
Needs of the consumers not first analyze the needs of their
known consumers
High performance and Make the decisions to satisfy
innovative features their needs
High quality products Finally make the products
accordingly
Highly expensive
 THE PHILOSOPHIES THAT STEVEN
FOLLOWED
He followed the product concept where he focused on developing
1. An innovative product
2. High quality
3. High performance
4. Highly expensive
He also used the concept of marketing where consumers
1. Preferred to get benefits
2. Essentially meeting their needs
 TARGET MARKET

Wide open market available for the product

(anyone with a car could buy the product)
STEVENS CRITERION FOR TARGET MARKET
DEMOGRAPIC ELEMENT
Upper class society who can afford an expensive car
BEHAVIORAL ELEMENT
Consumers dont mind fitting factory-body protection package
 PROBLEMS

Price of the product was very high

Materials used were expensive & delicate

No prior research about the market

Didnt test the product in the Market

 RECOMMENDATIONS

Limit the expenditure on production leading to low cost product.

Study the market and the targeted section

Collect feedbacks and info through a trial lunch in the market

Develop a finished product with the information aquired in mind

THANK YOU