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Case
KELOMPOK - 1
The Team
INTRODUCTION:
1. Founded in 1943, in Sweden by a
man named INGVARKAMPRAD.
2. Iniatially offered items such as
Pen, Wallets, Picture Frames,
Jewelry, etc.
3. In 1947, furniture was added to
their product selection, followed
by personally designed pieces in
1955
4. Retailer dominate makets in 32
Countries
VISION:
2.
1. Low - Cost Cutting Solution
Good
Price Without Afecting the quality of Product
Design
- Flat Pack Furniture concept
Introduce especially to reduce prices for
3. Function IKEA’s customers by eliminating transportation and storage costs
• Suppliers
Relationship / • Manufacturers
•
Partnership •
Employees
Customers
• Products
Suistainability • Philantropic activities
Supply Chain - Structure: