PRODUCT: A Luxury Cruise to Sunderbans

Product: A Luxury Cruise to Sunderban on ‘RBT Jetters’

Product Description:

Magical mystical tour of 3 Nights 4 Days on luxurious

RBT Jetters to Sunderbans.
 The cruise is 4 decked vessel having ac passenger
room, guest room, disco and fishing deck, gym and multi
cuisine restro-bar.
The cruise will help you to soak in the beauty of
Sunderbans, the largest mangrove ecosystem in the world
was declared a World Heritage Site by UNESCO in 1985.
 Adding to this are the evening entertainments of the
folklores of Sunderbans and Bengal, talk shows and film
shows enrich the experience

assignment3- a luxury cruise to sunderban @arpan das

PRODUCT: A Luxury Cruise to Sunderbans
Product Description:

The cruise will go through Kolkata Ghats

Namkhana - A fishermen's' cove
Bhagabatpur - A crocodile project
Lothian Island - A thrilling forest walk
Netidhopani - A 300 year old temple
Dobanki - A deer rehabilitation centre
Sudhanyakhali - The tiger spotting watch tower
The Cruise sails every week from KOLKATA to KOLKATA
 The tariff is nominal and attractive group booking tariff and
discounts available too.
There are festival and seasonal packages too.

assignment3- a luxury cruise to sunderban @arpandas

 PRODUCT: A Luxury Cruise to Sunderbans
 PRODUCT MARKET: Throughout West Bengal and not so extensibly but still
it can be marketed to national and global wildlife enthusiast.
Reason: The People residing in West Bengal will be more interested as it can be short tour
which can be squeezed between their weekends. The appeal of the flora and fauna of the
Sunderbans are not confined only within Bengal so this product can be marketed outside
Bengal too.
 DEMOGRAPHICAL CONSIDERATIONS:
 Age: 25-50. Persons of these age group are mostly married have a family and they are real
busy for a long vacation. So they can be attracted to the package along with their families.
 Gender: Available for both men & women. Nowadays mens are not the only
wage earner for the family so females do also take desicion on vacation issue. But the males,
being adventurous they will be more enthusiastic.
 Socio Economic Class: Class Group of B,C1, C2.
The people who fall under these categories have the money to spend for such lavish luxury
cruise. This sort of a cruise can cost about Rs 35000 onwards per person on single room basis.
 PSYCHOGRAPHICAL CONSIDERATIONS:
 To the people who have money but with less time for an outing with their family and
folks and who also looks for class.
 To the people who loves greenery and wildlife.

assignment3- a luxury cruise to sunderban @arpan das