Managing in a complex world

1. Macro Environment
International Business Management
 Outside influences

Changing
customers

Competitiors Technology

Global
Companies Unrest
trends
 Macro
environment

Economy
Competitive
Environment
Technology

Legal and Rivals

regulations
Suppliers
Internal
Demographics environment
Buyers
Social Issues Culture
New entrants
Natural Ecology Values
Substitutes and
complements Climate

Bateman/Snell, Management, Leading & Collaboration in a Competitive world, 10 th ed. Mc Graw-Hill,Page 49

 Example:

Toy Company
 ECONOMY

Infation

Interest rat
es
Laws and regulations
Demographics are measures of
various characteristics of the
people who make up groups or
other social units

Income Gender
Age
Family size

Education Occupation
Societal issues: How people think and behave
Natural environment
 Economy

Technology

Macro Legal and regulations

Environment
Demographics

Social Issues

Natural Ecology

Bateman/Snell, Management, Leading & Collaboration in a Competitive world, 10 th ed. Mc Graw-Hill,Page 49

Bateman/ Snell Management, Leading and
Collaborating in a Competitive World,
Page 44-51 11th edition
Page 49-55 10th edition
 Photos from:

Kathleen Cohen, Map of the World, Lisbon Museu de Marinha, Anonymous

COHEN Kathleen | Algerian Men in front of Labor Office, 2006
Stock market, creative commons http://401kcalculator.org
Pixabay for several photos