Fashion Business Update

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Flipkart launches Made for India budget brand Billion

Indias largest online etailer Flipkart Ltd. Has launched a
new brand called Billion which will have products
across categories such as home appliances and fashion,
with more to be launched later. The central Idea behind
the brand is to offer products designed specifically for
Indian consumers. Sachin Bansal, Executive Chairman of
Flipkart was quoted as saying The brand is positioned as
both made in India and made for India. These products
are made for Indians needs only, not just high income or
low income Indians but for all.

Billion is the latest addition to Flipkarts existing catalogue of private labels, some of
which are Divastri (Womens wear) and Metronaut (Menswear).
 06/08/2017
GST on garment-making may be Baba Ramdev to launch Patanjali
lowered to 5 per cent clothing
The Goods and Services Tax (GST) Council,
headed by Indias finance minister Arun Jaitley,
is likely to very soon consider lowering of tax
rates for garment-making tasks from 18 to five
per cent and removing anomalies in taxation.
Under the revised regulation, in the textiles
category, cotton and natural fibre and all kinds of
yarns are levied a 5 per cent GST, while man-
made fibre and yarn attract an 18 per cent tax
rate. Silk and jute fibre are exempted.
NATIONAL
Clothes from Baba Ramdevs Patanjali Ayurved Ltd.
will soon be seen in apparel stores around the country.
The company plans to launch a swadeshi line of
clothes for men, women and children by April 2018,
with a sales target of 5,000 crores for the first year.
The line, which will start with woven, knitwear and
machine made apparel will have a wide range of
products. Patanjali has already teamed up with over a
hundred handloom weavers in North India, and may
also look at selling through outlets managed by Khadi
and Village Industries Comission .

.
Denimsandjeans to be first denim focused show in India
Denimsanjdeans.com, the pioneers of denim exhibition in Bangladesh and Vietnam, is organising its first
Indian Denim Show on September 25-26, 2017 in Bengaluru, India. The show will be the first-of-its-kind
denim-focused show in India, which will bring reputed denim mills including top local and international
garment manufacturers, together on one platform.
 06/08/2016
Aldo to acquire Vince Camuto
Shoes
Aldo, the privately held Canadian shoe company,
has agreed to acquire the footwear and
accessories operations of the Camuto Group, the
company founded by the fashion impresario
Vince Camuto.
The takeover will give Aldo, which makes its
own shoes and sells them in thousands of stores
around the world. Terms of the deal, which was
confirmed by the companies, were not made
public. Last week, Michael Kors said it would
acquire Jimmy Choo for about $1.2 billion. And
in May, Coach agreed to pay $2.4 billion to
acquire Kate Spade
NATIONAL CORPORATE
Online lifestyle brand The label
Life experiments with pop-up
retail
Thelabellife.com (TLL), a Mumbai headquartered
online lifestyle brand, is now experimenting with the
pop-up retail concept to engage with its customers
offline. The online retailer had held its first one-of-a
kind pop-up recently, in Phoenix Marketcity, a
shopping mall located in Kurla, Mumbai. The idea,
according to the retailer, is to enhance connect with the
customers, which otherwise is restrictive because they
are an online platform. They want to use the pop-up
space as a venue for an interactive time with its
customers and also provide a brick-and-mortar
experience to them. The brainchild of Preeta
Sukhtankar, Thelabellife.com is targeted at modern
Indian woman and engages with over a million women
a day across its website and social media channels
 Technology

Uniqlo introduces apparel vending

machines
Uniqlo, the Japanese retailer, is launching new
vending machines at 10 locations across the US,
including malls and airports. The vending
machines, called Uniqlo To Go, allow the brand
to open in different markets and grow their
presence in the US without having to commit to
investing in stores. It also allows them to take
advantage of foot traffic in busy airports. As for
the operation of the vending machines, customers Dior and Louis Vuitton Are the
can use both debit or credit cards and access
product via touch screens and a user interface.
Fashion Brands with Best Instagram
After browsing products, selecting and Stories Engagement
completing the transaction, a robotic arm Dior, Louis Vuitton, Dolce & Gabbana and Christian
retrieves the product. A conveyor shelf moves the Louboutin are the fashion brands with the highest
item onto the robotic arm and the arm brings it to engagement rate on Instagram's Stories feature.
a window. The luxury houses were the only brands in a ranking
of 15 fashion industry users released by on
Wednesday to mark the first anniversary of Stories

Kering, Alibaba agree to
protect intellectual property
French luxury group Kering,and Alibaba Group and its
affiliate Ant Financial Services have signed an
agreement to cooperate in their efforts to protect
intellectual property and take joint enforcement
actions. The companies have established a joint task
force with the purpose of collaborating fully,
exchanging useful information, and working closely
with law enforcement bodies to take appropriate action
against infringers of Kerings brands.
"As part of the agreement, Kering has agreed to
dismiss the lawsuit filed against Alibaba and Alipay,
an Ant Financial subsidiary, in the US Court in New
York," they said.
In 2016, A US judge dismissed part of a lawsuit filed
by Gucci, Yves Saint Laurent and other luxury brands
accusing Alibaba of promoting the sale of counterfeit
goods saying they failed to support those claims
Technology
Rakuten Fits Me launches Fit
Origin
Rakuten Japans answer to Amazon, has
launched Fit Origin, Essential Edition, to make
online fit recommendations free to all eCommerce
apparel retailers for the first time, enabling
shoppers to 'break free' from size for the ultimate
experience in retail personalization. Fit Origin
calculates most likely body shape on the basis of
height, weight and age.
Fit Origin is the fashion industry's market-leading
technology that accurately fits apparel to the unique
dimensions of individual shoppers online. Fit
Origin takes just three simple measurements from
the consumer - height, weight, age - and then
calculates a consumer's most likely body shape, to
determine perfect fit for any garment.