CORPORATE RESPONSIBILITY

TOWARDS CONSUMER
STAKEHOLDERS

By:
Amit Kumar (B07005)
Avadhut Kaluskar (B07011)
Dhananjay Joshi (B07015)
Indraneel Mukherjee (B07021)
Shashank Vyas (Bo7038)
Kumar Vikas (B07048)
Look back at your business and life, at their
end, and honestly say that the years of doing
business have had some meaning. We should
be able to look back and see that we have
conducted ourselves and our business in a
way that had some lasting meaning and which
left some good mark on the world.
-Buddha
If you find an executive who wants to take on
social responsibilities, fire him. Fast.
- Peter F. Drucker
 Contrast between corporate social
responsibility, corporate social
responsiveness, and corporate citizenship

Corporate social Corporate social Corporate citizenship

responsibility responsiveness

Origin 1920s 1960s 1990s

Principles of Demands made by Building collaborative
Basis charity and numerous social partnerships with
stewardship stakeholder groups stakeholder groups
Moral Practical responses by Discovering business
Focus obligations to businesses to opportunities through
society at large corporate partnerships
stakeholders
Philanthropy, Managing corporate
Action trustee of the Social programs social and financial
publics performance
interests
 Corporate Social Responsibility
CSR encompasses an organization's commitment to behave
in an economically and environmentally sustainable
manner, while honoring the interests of direct stakeholders.

Corporate social responsibility (CSR, also called corporate

responsibility, corporate citizenship, and responsible
business) is a concept whereby organizations consider the
interests of society by taking responsibility for the impact of
their activities on customers, suppliers, employees,
shareholders, communities and other stakeholders, as well
as the environment.
 CSR does matter to the public
Most customers will not pay more for products from responsible companies.
BUT
Increasingly the public is expecting corporations to act responsibly.

When forming a decision about buying a

product or service, how important is it to
you that it shows commitment to social
responsibility?

Behavior & Attitudes Marketing Research, 2003

 CSRisisan
CSR an influence
influence onon
consumers
consumer

75%
Purchasing a car or major appliance
52%

Choosing a bank/financial services 72%

company 53%

70%
Choosing an insurance company
50%

68%
Choosing a cell phone provider
40%

68%
Selecting a home builder
50%
Companys reputation
61% Companys CSR
Purchasing consumer products
47%

FGI Research Inc.

Q1. Please rate how likely your decisions are to be influenced by a companys
reputation when doing any of these following activities. Q7. How likely are your
purchasing decisions to be influenced by a companys corporate social
responsibility when doing any of the following activities? 7
 Consumer behavior: Are consumers
willing to spend more for CSR?
Future Consumer
Report:
Small price increase
is no problem, say
consumers when
interviewed
 ITC Limited

There are still millions who only dream of school,

ITC is helping some of them realise this dream
 CSR: Relation with consumers

Ethical Consumerism
Green consumerism
Brand differentiation & Loyalty
Consumer Attitudes: What elements of CSR have
priority?
 The new understanding of CSR
As the triple bottom line --Profit, People and
Planet.
(1) Business goals are always for profit, and that
(2) Business and corporations are supposed to
take part in the efforts to fulfill people's
welfare and this
(3) Requires active participation in securing the
planet's sustainability.
Thank You!!!!!