LOGO

LOGO

CHNG 1: GII THIU V QUN TR

CHIN LC

CHAPTER 1: INTRODUCTION TO
STRATEGIC MANAGEMENT
 Ti liu tham kho/ References LOGO

L Th Gii- Nguyn Thanh Lim- Trn Hu Hi- Qun tr

chin lc- NXB Thng K 2007
Le The Gioi & ect., Strategic Management , Thong Ke, 2007
Michael E. Porter
Havard Business review https://hbr.org/1996/11/what-is-
strategy
David Kryscynski
https://www.youtube.com/watch?v=rJ2tmqRkiCM
Management study guide
http://www.managementstudyguide.com/strategic-
management.htm
Business dictionary
http://www.businessdictionary.com
NI DUNG (CONTENT) LOGO

1. Mt s khi nim (Concepts)

1.1 Chin lc (strategy)
1.2 Tm nhn (vision)
1.3 S mnh (mission)
2. Qu trnh qun tr chin lc
(Strategic process)
Chin lc (Strategy): LOGO

M. E. Porter:
- CL kinh doanh l pht trin v th c gi tr v
c o bao gm cc hot ng khc bit
thng qua pht trin cc li th cnh tranh .

- Strategy is creating a "unique and valuable

[market] position, including different
activities, through the development of
competitive advantage
 LOGO

- Bn cht ca chin lc la l la chn

thc hin cc hot ng khc bit so vi cc
i th.
- The essence of strategy is choosing to
perform activities differently than rivals
do.
Vai tr ca qun tr chin lc LOGO

The role of strategic management

Nhn dng mi trng
Identification environmental

To ra s ph hp gia tt c cc hot ng
ca cng ty
Strategy is the creation of the compatibility
between all the activities of the company
Tm nhn (Vision): LOGO

Tm nhn nh mt hnh nh, hnh tng l tng

trong tng lai, n hng mi ngi n mt mc
tiu chung.
Vision as a picture, an ideal image, in future, it drive
people to a common goal.
An aspirational description of what
an organization would like to achieve or accomplish in
the mid-term or long-term future. It is intended
to serves as a clear guide for choosing current and
future courses of action
(http://www.businessdictionary.com/definition/vision-
statement.html#ixzz3jMUkrgdT)
Philips LOGO

At Philips, we strive to make the world

healthier and more sustainable through
innovation. Our goal is to improve the lives
of 3 billion people a year by 2025. We will be
the best place to work for people who share
our passion. Together we will deliver
superior value for our customers and
shareholders.
(www.philips.com)
Philips LOGO

Ti Philips, chng ti c gng lm

cho th gii lnh mnh v bn vng
hn thng qua s i mi. Mc tiu
ca chng ti l ci thin cuc sng
ca 3 t ngi mi nm vo nm 2025.
Chng ti s l ni tt nht lm vic
cho nhng ngi chia s nim am m
ca chng ti. Cng nhau chng ta s
mang li gi tr vt tri cho khch
hng v cc c ng ca chng ti.
S mng LOGO

L l do tn ti, ngha ca s tn ti v cc
hot ng ca t chc

A written declaration of an organizations core

purpose and focus that normally remains
unchanged over time.
(http://www.businessdictionary.com/definition/m
ission-statement.html#ixzz3j4tohp77)

www.themegallery. Company Logo

Philips LOGO

Improving peoples lives through

meaningful innovation.
Ci thin i sng ca bn thng qua
i mi c ngha.
Mc tiu/ Goal LOGO

M
A

S SMART

R
T
 Cc cp chin lc/ Strategic levels LOGO

CL cp cng ty/ cng ty

organizational
strategies organization

CL cp n v
kinh doanh/
Strategic SBU1 SBU2 SBU3
Business Unit
Strategies

CL cp chc Cc chc Cc chc Cc chc

nng/ nng kinh nng kinh nng kinh
Operational doanh cho doanh cho doanh cho
Strategies SBU1 SBU2 SBU3
/Operational /Operational /Operational
Strategies Strategies Strategies
of SBU1 of SBU2 of SBU3
Mc tiu/ Goal LOGO

- Mc tiu l nhng mong i t chc

mun t c sau mt khong thi
gian nht nh.
- The planned objectives that
an organization strives to achieve at
one time.
- www.businessdictionary.com/definition/str
ategic-goals.html
Qu trnh hoch nh chin lc
LOGO
Stragic planning model
Xc nh s mnh v mc tiu
Definning the mission and setting top level
goals
Phn tch mi trng bn ngoi v bn trong
Analysing external and internal invironment
Xy dng cc chin lc
Formulation of strategies
nh gi v la chn chin lc
Evaluation and seclection of approriate
strategies
Thc hin chin lc
Implementation of chosen strategies