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  • Hidesign: Leather Heritage or Lifestyle Brand?

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    Abinaya Mathuraiveeran
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    Hidesign is an Indian leather goods company founded in 1978 in Pondicherry that focuses on vegetable tanning, handcrafting, and hand finishing their products the "forgotten way." While offering premium products at a lower price point than major Italian brands, Hidesign has expanded from bags into garments and developed their own retail operations in India as well as partnerships with international designers and a partial acquisition by LVMH in 2007. The company takes pride in their 60 day manufacturing process across their facilities in India and Europe.

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    Hidesign is an Indian leather goods company founded in 1978 in Pondicherry that focuses on vegetable tanning, handcrafting, and hand finishing their products the "forgotten way." While offering premium products at a lower price point than major Italian brands, Hidesign has expanded from bags into garments and developed their own retail operations in India as well as partnerships with international designers and a partial acquisition by LVMH in 2007. The company takes pride in their 60 day manufacturing process across their facilities in India and Europe.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    36 views3 pages

    Hidesign: Leather Heritage or Lifestyle Brand?

    Uploaded by

    Abinaya Mathuraiveeran
    Hidesign is an Indian leather goods company founded in 1978 in Pondicherry that focuses on vegetable tanning, handcrafting, and hand finishing their products the "forgotten way." While offering premium products at a lower price point than major Italian brands, Hidesign has expanded from bags into garments and developed their own retail operations in India as well as partnerships with international designers and a partial acquisition by LVMH in 2007. The company takes pride in their 60 day manufacturing process across their facilities in India and Europe.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    HIDESIGN

    Leather Heritage or Lifestyle Brand?


    About Hidesign
    1978 Started in Pondicherry by Dilip Kapur

    Vegetable tanning, 1985 Hidesign bags were stocked in John Lewis stores in London
    Tagline : Real
    hand-crafted and
    leather. Crafted 1990 Establish full-fledged manufacturing plants
    hand-finished
    the forgotten way.
    brass fitting 1992 Awarded Accessory of the Year by Accessory Magazine for its Boxy Bag

    1998 Leather garments launched


    Premium pricing, 1999 Own retails operations begin in India
    but below Focus on profit
    expensive Italian rather than topline 2003 Partnered with Italian firm Zes studio for design
    bags price 2004 Italian designer Alberto Ciaschini engaged

    2007 Louis Vuitton acquires 20% stake


    Process and Distribution
    Leather selection
    EBO
    Final finishing and
    Quality check Tanning process
    Milan
    MBO
    Pondicherry

    60 day Dept store


    manufacturing
    London
    process SIS
    Stitching Dyeing

    Airport Outlets

    Assembling Cutting Design Team 5 Star Hotels

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