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  • Moda International Fashion Group: by Director Tran Duong Bao Duy

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    Moda International is a fashion group headquartered in Milan, Italy that has been in business since 1978. It operates 28 stores in Italy and 35 stores internationally, employing a total of 1,800 people. Last year, Moda International saw a 10.4% increase in turnover to €286 million. The company designs and sells clothing, shoes, handbags, and giftware. It attributes its success to its strong brand image, competitive prices, excellent television advertisements, and endorsement deals with famous young Italian models.

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    Moda International is a fashion group headquartered in Milan, Italy that has been in business since 1978. It operates 28 stores in Italy and 35 stores internationally, employing a total of 1,800 people. Last year, Moda International saw a 10.4% increase in turnover to €286 million. The company designs and sells clothing, shoes, handbags, and giftware. It attributes its success to its strong brand image, competitive prices, excellent television advertisements, and endorsement deals with famous young Italian models.

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    22 views16 pages

    Moda International Fashion Group: by Director Tran Duong Bao Duy

    Uploaded by

    Đỗ Việt Nhân
    Moda International is a fashion group headquartered in Milan, Italy that has been in business since 1978. It operates 28 stores in Italy and 35 stores internationally, employing a total of 1,800 people. Last year, Moda International saw a 10.4% increase in turnover to €286 million. The company designs and sells clothing, shoes, handbags, and giftware. It attributes its success to its strong brand image, competitive prices, excellent television advertisements, and endorsement deals with famous young Italian models.

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    of 16

    Moda International

    Fashion Group

    by Director Tran Duong Bao Duy


    01 03
    Overall Capability

    • Head office
    02 • Stores
    04
    • Last year turnover Products • Workforce Success
    • Clothing Factors
    • Shoes
    • Handbag
    • Giftware
    PART 1
    Overall
    Overall

    Head office
    Milan, Italy

    Year of foundation
    1978

    Last year turnover


    €286 million (increase of 10.4% compared with previous year)
    PART 2
    Products
    Products

    DESIGNER
    CLOTHING HANDBAGS GIFTWARE OTHERS
    SHOES
    Products

    CLOTHING

    CLOTHING
    Products

    DESIGNER
    SHOES

    DESIGNER
    CLOTHING
    SHOES
    Products

    HANDBAGS

    DESIGNER
    CLOTHING HANDBAGS
    SHOES
    Products

    GIFTWARE

    DESIGNER
    CLOTHING HANDBAGS GIFTWARE
    SHOES
    Products

    DESIGNER
    CLOTHING HANDBAGS GIFTWARE OTHERS
    SHOES
    PART 3
    Capability
    Capability

    In Italy Internationall
    y
    28 stores 35 stores

    Workforce
    1800 employees
    PART 4
    Success
    Factors
    Success Factors

    EXCELLENT TV
    03 ADVERTISEMENTS
    STRONG BRAND IMAGE
    01

    ENDORSEMENT BY
    04 A FAMOUS, YOUNG
    COMPETITIVE PRICES
    ITALIAN MODEL

    02
    Thank you
    for listening

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