Should Facebook be your

company’s Intranet?

Presented By:
Name: Md. Faruque Ansari
Reg No: NHLI09PGDM45 Sec: B
 INTRODUCTION
Serena Software, established since 27 years. It
has 29 offices in 14 countries where company
intranet is established on facebook.
Facebook is a Social Networking website
launched in February 2004 and operated and
privately owned by Facebook, Inc.
So, here the case deals about the several
aspects of facebook whether it should
accepted in social/ workplace or not?
 KEY POINTS
• Facebook help to change both employee and
market perceptions of this safety, midsize tech
company.
• The facebook intranet has yeilded both
tactical and strategical usiness benefits
according to the company.
• Facebook saves money but also demonstrated
a commitment to its employee to improve the
quality of workplace interaction.
• Facebook has also intangible benefits towards
appealing to yougster workers.
• It is embarassing too, some employees said its
open networked organization updates allow
co-worker to see at a glance what their
connections are up to during the workday.
• Sareena uses group page as a front end - a
portal- that links to internal documents stored
on a site it perceives as more secure.
• Facebook provide social networking
functionality but doesn't under company's
firewall. And also it doesn't provide any
opportunities to change it, modify it, fix it or
remove features.
• Intranet experts says that intranet must have
some robust features but facebook doesn't
have.
• Hr Manager might post a message or notice to
employees on Sereena's facebook.
 SWOT ANALYSIS
STRENTHS
• Large market reach or penetration
• Easy to set up
• Very useful if you are setting up a digital engagement strategy (to
new people, young people)
• active community members who are willing to become institute
representatives
• build a conversation and converse with others and build close
networking bonds
• quick information exchange
• Direct contact with audience (almost like face-to-face)
• Lets you follow and connect with people/groups that interest you
– but are not necessarily your friends (as with Facebook).  Authors,
celebrities, co-workers, colleges, organizations, whatever
STRENTHS

• Cost-effective in the sense most of the platforms are free. They

just demand time
• Build strong, long term relationships through online social
networking, at a faster pace than just relying on traditional face-
to-face networking
• Gets tons of publicity.
• It is simple but powerful It is 100% social in an all-social web
• It is free Has developers creating hundreds of applications .
• It’s definitely not evil (yet).
• Businesses, Organizations, Companies like it a lot
• It is real-time and searchable.
• It is the ultimate link discovering and sharing tool
• Some post-secondary institutes use it openly (not blocked on
intranets)
WEAKNESSES
• Tough to train or convince management team/group
members on social media principles
• Has low retention rate. Only 40%.
• Lack of tools or resources to track and monitor social
media campaign results
• What about information leakage, liability, security,
and management?
• Consistency: Engaging with your audience at a direct
level means more efforts in terms of keeping a
consistent message/ corporate image
WEAKNESSES

• Making up for mistakes: The time-frame to

correct errors that affect your audience is less.
Because you are heavily exposed, your
company has to take action more promptly
than if you weren’t (especially if people are
having conversations about your brand, you
will have to engage and clarify)
• Blocked at many work sites:  management
sees it drops productivity; hurts bottom line
Opportunities:

• Creating/joining online presence on sites where the company

currently doesn’t exist
• Great opportunity for individuals and organizations to connect and
exchange information
• Promotions, news, events  that can be offered through social media
platforms
• Partnerships with other groups, organizations, schools, government,
etc
• Penetration into a new geographical market quickly
• Recruitment of interested new members, students, public support
• Allows you to build short and long term relationships with prospects
• Humanizes the ‘brand’ and makes the recruitment process more
personal
• It can become a dominant search engine
• It is becoming the biggest social media marketing tool
• quick delivery, branding opportunities, and enhanced
marketing opportunities
• Developing a following/ audience that auto-nurtures itself: Your
efforts in Social media, together with the effort of your
following may mean that your audience become your best sales
people
• Talent coming your way effortless: Because of the possibilities
of exposure that Social Media allows for, interacting here, may
mean that future talent (in the shape of employees, partners
or, you-name-it) will come your way through the power of
connecting online!
• Reach out to certain groups that traditional media didn’t alow
you to:  Because Social media is for everyone, sooner or later
you’ll come accross people you never though of as your client.
This opens the doors to building new relationships but also to
valuable feedback that can help you develop your products or
services more intelligently
Threats:
• Macro factors such as economy, will this affect your user
base?
• Competitor is going after the same space or same audience
with similar campaign
• Attitudes on privacy: while lately it seems everyone is
willing to share the most intimate as well as mundane
details of their life – their could easily be a backlash against
this trend
• We’ve all heard of a few embarrassing stories about over-
sharing online, and a few high-profile examples might make
people rethink their habits
• Micro-messaging may just be a fad. There’s nothing
inherently awesome about 140 characters. Its working for
now, but I’m sure theres a better way to share information
out there then 140 character bursts
• It got too much publicity in a short time. May get burned
out
• It is getting dangerously spammy/porn spammy
• Has no solid revenue model (future advertisements?)
• May have trouble with unauthorized accounts on behalf
of groups/government/organizations/people
• Other social networking sites (MySpace, Tagged,
Friendfeed, identi.ca, others)  may grow and steal
market share
• Acquisition by a bigger player (Google) may disappoint
early adopters and loyal users
• Advertisements on the sites
 REALITY TEST
Risk Mitigation Strategy Contingency Plan Severity Probability

Market Facebook does not gain To hire local talent to localize the Establish a High Medium
a foothold in overseas website. partnership with
market local social network
Target Initial Segment to
Students whom have are
returning from overseas studies

Team Inexperienced in To hire someone with experience Buyout local Medium High
oversea culture & taking a website internationally networking website
management

Technology Emergence of superior Improve the facebook feature to Adopt & learn from Medium Low
social networking ensure it remains appealing to other competitors
website the users

Financial Substantial Marketing Improve advertising model. Seek other High Low
Investment required sources of
expanding into revenue
overseas market

Decreased in
revenue/user in
international market
 CONCLUSION

I believe the Facebook group is a success.

Because it not only saves money on building
intranets but also saves times and increases
Great opportunity for individuals and
organizations to connect and exchange
information. And can act as an biggest social
marketing tool.
THANKS