HABIB BANK LIMITED

Presented by:
Azeem Ahmad(1572)
SWOT ANALYSIS
STRENGTHS

HBL is the oldest and is the richest in

experience.
HBL has many products for almost all
types of customers.
Largest network in Pakistan among all
banks.
Easy access of consumers due to wide
network.
SWOT ANALYSIS

WEAKNESSES:

Highest no. of branches effecting the

performance.
Difficult to maintain same environment
in each branch.
Lack of Delegation
A weak presence in online market can
result in lost opportunities for HBL
SWOT ANALYSIS

OPPORTUNITIES:

A large amount of foreign investment is

attracted.
HBL has an opportunity to promote IT
sector in Pakistan by finance and
organizing events.
E-banking facility is also a new
opportunity which is a flourishing
business.
SWOT ANALYSIS
THREATS:

The threat of inconsistency and

government policy regarding to business
and economics sectors, which makes the
environment uncertain.

Facing more competition by foreign

banks in the market.

Foreign banks are flourishing in field of

consumer financing.
External Factors Analysis
HBL National bank of
Pakistan
S.# External Factor Weight Rating Weighted Score Rating Weighted Score
0-1 0-5 0-5

Opportunities

1 E- Banking 0.20 3 0.60 2 0.40

2 A new, innovative 0.10 4 0.40 3 0.30

product or service
3 CPEC 0.15 3 0.45 2 0.30
Threats
1 Downfall of Economic 0.15 2 0.30 1 0.15
2 Growing competition and 0.20 3 0.40 2 0.40
lower profitability
3 Technological changes 0.20 3 0.40 3 0.60
Total Score 2.55 2.15