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    60 views40 pages

    Group Prezy 3

    Uploaded by

    api-377840326

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 40

    Communication plan

    Team Profile
    Candy Toddy
    McGan Jonathan
    Scott Merza
    n
    Marketing MIS Marketing

    Daniel Ricardo
    Hannah
    Wall Esqued
    Tran
    a
    MIS MIS
    Marketing OP MGMT
    Todays Program
    <html>
    <h1>Introduction</h1>
    <p>Situation</p>
    <p></p>
    <h2>SBARR</h2>
    <p>Competitors</p>
    <p>Consumers</p>
    <p>Media</p>

    <h3>Breakdown</h3>
    <p>Budget</p>
    <p>ROI</p>
    <p>Time_line</p>

    <h4>Conclusion</h4>
    </html>
    Situation
    Internal Narrative External Narrative

    Perceived as Less
    Innovative
    Innovative
    Objective Why?
    Microsoft can
    not progress if
    Innovative not seen as
    Innovative
    How to win over our
    competitors
    Competition
    Background Analysis
    Apple, Amazon, and Google and
    Google Amazon main
    competitors
    Effective communication

    https://cloud.google.com/windows/
    Apple Google & Amazon
    Keep them in
    sight Get together

    Recommendation: Competitors
    Next steps for
    Competitor

    Target
    their needs
    & wants.
    Next steps for
    Competitor

    Set
    shared
    goals.
    Next steps for
    Competitor

    Celebrate
    dual
    success.
    Yesterday is
    not ours, but
    tomorrow is ours
    to win or lose
    Lyndon B. Johnson
    Communication with
    Consumers
    Consumers
    Background Analysis
    Perceived as Less Dissociation with
    Innovative compared to hardware and software
    competitors

    Usability vs Capability

    Educated Consumer
    Expand Partnerships
    and
    Renegotiate
    Partnership Deals

    Recommendation: B2BC
    Next steps for
    B2BC
    Sticker on
    Partners
    Hardware
    Next steps for
    B2BC

    Supports
    Next steps for
    B2BC

    Renegotiating
    partnerships
    Next steps for
    B2BC

    Advertisements
    Innovation through Communication -
    Daniel Wall
    Media strategies
    Media
    Background Analysis

    Media influences
    consumers decision
    Highest power,
    making process
    urgency,
    legitimacy
    Perceptions of how we
    see the world are shaped
    by media
    Use various media outlets in
    order to communicate and
    influence consumers that we
    are innovative.

    Recommendation for Media


    Next Steps
    For Media
    Pay opinion leaders
    to demonstrate
    practicality and
    showcase functions
    of products.
    Next Steps
    For Media

    Actively blog on
    Reddit and attend
    to consumers wants
    and needs.
    Next Steps
    For Media

    Reddit is the
    largest blogging
    site in the world
    Budget

    NFL Deal 32 NFL Teams


    $400MIL $74.8 Bil in total
    5 years Value
    ROI
    Dell and HP $486 Mil
    visible potential
    215%
    If projections are
    consistent $1.29Bil in
    new revenue over 3
    ROI since NFL deal years
    Stakeholder Recap

    MEDIA CONSUMERS COMPETITION


    Shapes Consumer B2B & B2C Amazon &
    Perception Google
    Communication
    Strategy
    Process
    Chart
    If communication
    plan is followed
    then Microsoft
    will .
    <html>
    <h1>Introduction</h1>
    <p>Situation</p>

    <h2>SBARR</h2>
    <p>Competitors</p>
    <p>Consumers</p>
    <p>Media</p>

    <h3>Breakdown</h3>
    <p>Budget</p>
    <p>ROI</p>
    <p>Time_line</p>

    <h4>Conclusion</h4>
    </html>
    Communication plan

    Thank you for your time


    S Microsoft is not effectively communicating that we are
    innovative

    B B2B-Care about Happy Customers & Maximizing their profits


    B2C-Care about Innovation, Equality, and Social
    Responsibility

    A B2B-Good Product at a Reasonable Price


    B2C-Targeting Millennials, Convince Consumers of our
    Innovation.

    R Expand Partnerships, Place Logo on Partners Hardware,


    Add Powered by Microsoft on login screen

    R Renegotiating deal with partners


    S Not communicating our innovation

    B Not communicating as effectively as our competition,


    consumers see us less innovative as Apple and do not

    A
    quite associate us Google or Amazon

    Google and Amazon are our main competition. Apple


    is reigning the hardware industry

    R Partner with google and amazon

    R Target their needs and wants


    Show them our value
    Set shared goals
    S Microsoft is not effectively
    communicating that we are innovative

    B The lack of influential marketing campaigns


    has created a disconnect with the consumer

    A Competitors showcase innovations which resides


    with consumers, thus, increasing market share

    R Microsoft needs to reconnect with consumers by


    advertising and actively blogging its innovations

    R After selecting opinion leaders, create commercials


    demonstrating practicality of innovations
    SOURCES
    http://www.npr.org/sections/thesalt/2016/06/07/481123646/this-is-how-much-celebrities-get-paid-to-endorse-
    soda-and-unhealthy-food

    https://www.forbes.com/sites/ewanspence/2016/03/20/apple-siri-versus-sesame-street-cookie-monster/#551fd3e271ec

    https://www.linkedin.com/pulse/accurate-pricing-negotiation-robert-strand/

    http://www.mergentonline.com.ezproxy2.library.arizona.edu/companyfinancials.php?pagetype=asreported&compnum
    er=46247&period=Annuals&dataarea=PL&range=5&currency=AsRep&scale=AsRep&Submit=Refresh

    http://www.businessinsider.com/nfl-teams-value-2016-9

    http://clients1.ibisworld.com.ezproxy1.library.arizona.edu/reports/us/industry/default.aspx?entid=740
    Communication plan

    Thank you for your time

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