City Analysis-

Chennai
MADE BY:
KOMAL CHHEDA
CHINTAN DESAI
SIDDHARTH TIWARI
DHANASHREE DESHMUKH
Catchment analysis:
Location: Nugambakkam
Area characteristics:
Oldest area in town
Educational institutes
Commercial and shopping hubs
Premium hotels
Government offices
Rent :35000-40000
Area: 605 sq ft
Address: Akbar travels building, Nugambakkam, Chennai
Central
 Educational institutes:
Loyola college
Womens Christian college
NIIT
Malls:
Grandmart Mens clothing store
Friends point
World of watches
Community parks:
Gravity net park
SDAT tennis stadium
Namachivayapuram park
 Demographics (as per 2011 census data):
Population: 4.6 million
Sex ratio(per 1000 males): 989
Literacy: 90.18%
Psychographic analysis:
Orthodox beliefs & core value system
Hospitality and warmth
Brotherhood, tranquility and mutual respect
Mix of all religions
Tamil enjoys the status of being the prime language
Banana leaf is a traditional way of dining
 Festivals:
Margazhi festival of dance and music
Pongal
Tamil new years day
Nityanchali dance festival
Mahamaham festival

Political environment:
GST will impact positively on SMEs
Reduction in tax burden
Improved logistics
Government reforms and policies
Inferences:

Location would attract maximum footfalls from all age

groups

Returns would start flowing early

Residents would get awareness quickly

Opportunity to expand would come quickly

Thank You!!!