Professional Documents
Culture Documents
Finish with a statement linking to your lead ( a CALL to ACTION works well). (50)
Headline / By-line / Lead (50 words)
Information/Background
(150-250)
Opinion + Personal
Experience
(250 -350)
Closing + Call-to- Action
(50)
A few other points to consider...
Use literary devices (similes, metaphors,
hyperbole) to emphasize your point and make
your voice livelier.
You may choose to use columns in your
editorial, if you wish. This makes it look more
like a newspaper column. This is OPTIONAL.
Another visual convention of article writing is
PULL QUOTES when you highlight an
important quotation in your text by making it
bigger, and darker.