MARKETING ETHICS

AND SOCIAL
RESPONSIBILITY
By: Cristobal, Frani, Rapsing.
 MARKETING ETHICS
Marketing Ethics is a philosophy that
focuses on honesty, fairness and
responsibility. Though wrong and right are
subjective, a general set of guidelines can be
put in place to ensure the companys intent
is broadcasted and achieved principles of
this practice included.
 ETHICAL NORMS AND VALUES
FOR MARKETERS
There are six ethical values that marketers are expected to uphold,
and these are:
HONESTY
RESPONSIBILITY
FAIRNESS
RESPECT
TRANSPARENCY
CITIZENSHIP
 ETHICAL ISSUES FACED IN
MARKETING
Issues in Product Management
Irresponsible Market Research
Selecting Specific Market Audience
Unethical Advertising and Promotion
Delivery Channel Practices
Pricing Strategies
(UN)ETHICAL MARKETING
These are the practices of unethical
marketing, which you should avoid in
order not to ruin your company!
1.Exploitation
2.Spam
3.Bad Mouthing Competitors
4.Misleading Advertisement and Information
5.Grey Market
 5 BENEFITS OF INTEGRATING ETHICS
INTO YOUR MARKETING STRATEGY

1.Moral Marketing Compass

2.Win-Win Marketing
3.Keeps Marketing Legal
4.Goodwill
5.Improved Quality of Recruits and increase
retention
 MERGING SOCIAL
RESPONSIBILITY
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Speak
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not reflect the ethical profile of the company.
not reflect the ethical profile of the company.