Digital Revolution at the

reach of our hands

How to start-up in Healthcare?

Daniel Vertessy, PharmD

Master Student in Bioentrepreneurship, Karolinska Institute
 Plan of action
Introduction
Overview of todays challenges in healthcare
Bioentrepreneurship
Business tools and concepts used
Examples of some successful startups within healthcare
Development of business ideas in groups
Elevator pitch of business idea
Conclusion, summary
 Source:
https://upload.wikimedia.org/wikipedia/en/e/ed/Nobel_Prize.
png

Karolinska Institute
Masters Programme of Bioentrepreneurship

http://ki.se/en/education/prospective-student
Challenges of todays healthcare
Ageing population

Rising healthcare costs

Bigger patient expectations

Stricter regulations

Decreasing productivity in R&D

Rising costs of innovative solutions

Inadequate healthcare systems

Inappropriate reimbursement models

 Trends within healthcare
Augmented reality In silico clinical trials

Google brain Optogenetics

Recreational cyborgs Robot assistants

Medical 3D printing Wearable health

Real-time diagnosis Artificial intelligence

Holographic data input Genomics

 AR glasses, Google brain

Source: https://medcitynews.com/wp-content/uploads/2016/07/Atheer-
augmented-reality-glasses.png

Source: https://image.slidesharecdn.com/hl7nzseminar29may2017thebusinesscaseforhl7fhir-
170605054020/95/igniting-interoperability-hl7nz-seminar-may-2017-6-638.jpg?cb=1496641836
 Trends within healthcare
Augmented reality In silico clinical trials

Google brain Optogenetics

Recreational cyborgs Robot assistants

Medical 3D printing Wearable health

Real-time diagnosis Artificial intelligence

Holographic data input Genomics

 Exoskeleton, 3D printed organs

Source: http://www.roboticstrends.com/images/wide/suitxexoskeleton.jpg

Source: http://www.smartherapy.org/wp-content/uploads/2015/03/bioprinter.jpg
 Trends within healthcare
Augmented reality In silico clinical trials

Google brain Optogenetics

Recreational cyborgs Robot assistants

Medical 3D printing Wearable health

Real-time diagnosis Artificial intelligence

Holographic data input Genomics

Robot-assisted operations, mHealth

Source:
https://www.healthecareers.com/binaries/content/gallery/healthecareers-
us-en/article-features/may-2016/medical-robots-and-healthcare-
technology.jpg

Source: https://b-i.forbesimg.com/danmunro/files/2013/05/CSDevicesFinal.png
More sources
http://medicalfuturist.com

https://www.medgadget.com

https://www.statnews.com/category/health/

https://www.theverge.com/health
 Bioentrepreneurship
Bioentrepreneurship is the concept of using business
tools and market knowledge of the healthcare
industry to find innovative solutions for the identified
health needs of the population worldwide.
Bioentrepreneurs are
Healthcare professionals
Businessmen
Able to bridge the gap between science and business
Create business ideas from scientific discoveries
Able to translate the market needs into the scientific
environment
 Skills needed
Business tools

Design thinking

Industrial management

Project management Source: http://pas-wordpress-

media.s3.amazonaws.com/content/uploads/2016/07/5wayssmallbusinessescansav
eonhealthcarefinances-e1434523361663.jpg
Product development in the
biomedical field

Healthcare market analysis

Business development
Source: https://blog.spec-india.com/wp-content/uploads/BI_Healthcare.png
Business Tools
 SWOT Analysis

Source: http://www.healthcaresuccess.com/blog/medical-advertising-agency/swot.html
 Business Model Canvas

Source: http://diytoolkit.org/media/Business-Model-Canvasb.jpg
 Lean Startup Canvas

Source: https://qph.ec.quoracdn.net/main-qimg-1bf0c6d2e81f9f792803e6fe755c603a
 More business tools
Product canvas Blue ocean Red ocean
approach
Design Thinking canvas
PESTLE analysis
Competitor map
Porter 5 forces model
Customer journey
Touchpoint matrix
Ansoff growth matrix

And many more here: https://pinterest.com/pin/97742254383007470/?lp=true

 NABC model

Source: https://image.slidesharecdn.com/gotozurichspeedcreationmatthiaspohlev1-130411064817-phpapp02/95/goto-zurich-conference-lean-innovation-through-speed-creation-14-
638.jpg?cb=1365663124
 Example for NABC model

Source: https://image.slidesharecdn.com/nabc-160131201140/95/sris-nabc-approach-3-638.jpg?cb=1454271129
 The Need is not always so obvious

https://quotlr.com/images/quotes/if-i-had-asked-people-what-they-wanted-they-would-have-said-faster-horses.jpg
Now develop your own idea
Now develop your own idea
Examples for successful startups in
healthcare
Ada Health What is the Need?

The need is feeling safe.

Source: https://ada.com
 Examples for successful startups in
healthcare
pilldrill What is the Need?

The need is comfort.

Source: https://www.pilldrill.com
 Examples for successful startups in
healthcare
STIL Technology What is the Need?

The need is insecurity.

Source: http://stil-technology.com
 Now your business ideas
I am
The need I identified is
My approach to solve this need would be...
The benefits of this approach would be...
I am unique because...
My business plan is...
I want from you...
 Ideas
Epilepsy warning systm Robert

Application for pharmaceutical advice Andreea

Unidosing Brett

Blind sensors Kinga

Rapid diagnosis test Yani

Motivational application - Rim

 Some needs identified
Need to redesign the Need to reduce prevalence of
pharmacy experience femur ruptures in elderly

Need to improve nutrition of Need to increase compliance

infant oncology patients of psychiatry patients

Need to prevent pressure Need to increase health

ulceration awareness in Africa

Need to develop sustainable Need to reduce the burden

health insurance models of disease in immigrants
 Elevator pitching
1. Introduction
2. Problem
3. Solution
4. Competition
5. Magic
6. Business Model
7. Validation and Team
8. Call for Action
https://www.youtube.com/watch?v=IPYeCltXpxw
Announcement of the winners
Announcement of the winners
 Conclusion and summary
Healthcare has several challenges that need innovative solutions

The digital revolution is a good way to find solutions

95% of healthcare start-ups is linked to digital solutions

Bioentrepreneurs are constantly looking for innovation

Business tools and other skills can help to develop your idea

But start always by identifying the need behind the problem

Know your pitch and dont be scared

You might be the next big bioentrepreneur! ;)

Thank you for your
attention and participation!!
Bibliography
https://upload.wikimedia.org/wikipedia/en/e/ed/Nobel_Prize.png
https://medier.talentum.com/ponIltIpIv-1470898684/media/kfl4ka-fusk-625-352.jpg/alternates/FREE_640/fusk-625-352.jpg
https://medcitynews.com/wp-content/uploads/2016/07/Atheer-augmented-reality-glasses.png
https://image.slidesharecdn.com/hl7nzseminar29may2017thebusinesscaseforhl7fhir-170605054020/95/igniting-interoperability-hl7nz-
seminar-may-2017-6-638.jpg?cb=1496641836
http://www.roboticstrends.com/images/wide/suitxexoskeleton.jpg
http://www.smartherapy.org/wp-content/uploads/2015/03/bioprinter.jpg
https://www.healthecareers.com/binaries/content/gallery/healthecareers-us-en/article-features/may-2016/medical-robots-and-healthcare-
technology.jpg
https://b-i.forbesimg.com/danmunro/files/2013/05/CSDevicesFinal.png
Source: http://pas-wordpress-media.s3.amazonaws.com/content/uploads/2016/07/5wayssmallbusinessescansaveonhealthcarefinances-
e1434523361663.jpg
https://blog.spec-india.com/wp-content/uploads/BI_Healthcare.png
http://www.healthcaresuccess.com/blog/medical-advertising-agency/swot.html
http://diytoolkit.org/media/Business-Model-Canvasb.jpg
https://qph.ec.quoracdn.net/main-qimg-1bf0c6d2e81f9f792803e6fe755c603a
https://image.slidesharecdn.com/gotozurichspeedcreationmatthiaspohlev1-130411064817-phpapp02/95/goto-zurich-conference-lean-
innovation-through-speed-creation-14-638.jpg?cb=1365663124
https://image.slidesharecdn.com/nabc-160131201140/95/sris-nabc-approach-3-638.jpg?cb=1454271129
https://quotlr.com/images/quotes/if-i-had-asked-people-what-they-wanted-they-would-have-said-faster-horses.jpg
https://ada.com
https://www.pilldrill.com
http://stil-technology.com