4

Chapter 4
Principles of
Business
Communication
 Distinguish between
a dictionary and a
thesaurus.

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 A dictionary gives
word meanings,
spelling, hyphenation,
capitalization, and
pronunciation.

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 A thesaurus provides
synonyms for
selecting precise
words.

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 Explain the direct
approach for paragraph
organization.

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 The direct approach
presents the main
idea first, followed by
the details.

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 The direct approach is
most appropriate
when writing positive
or neutral messages.

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 Explain the indirect
approach for paragraph
organization.

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 The indirect approach
presents the details
before the main idea.

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 The indirect plan is
most appropriate when
writing negative or
persuasive messages.

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 Explain the purpose
and give examples
of transitional words.

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 Transitional words
logically connect ideas.

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 Examples include:

However
First
Except
In addition

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 Explain and give
examples of unbiased
language.

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 Unbiased language
promotes fair treatment
of individuals regardless
of race, gender, culture,
etc.

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 Examples include:
Unbiased Biased
Chairperson Chairman
People Mankind
Sales Salesman
associate
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