BBC Radio 2

Type of radio

All BBC radio stations are public service

broadcasters and funded by people (tv licences).
Shows they do:
- General music (they have a wide range of presenters to cover this)
- Live music (Ken Bruce hosts live music shows)
- Charity events (jeremy vine is doing a charity radio for children in need 2017)
- Awards (they touched on the young brass awards this year)
- Talk (Steve wright talks to people about upcoming content such as books,
music, and the lives of artists)
 What is their target audience?

The diverse target audience is thanks to the large variety of presenters that the radio station has. They
span from old to young and each one features different genres of family friendly music. They don't have
any bad language appealing to a larger variety of age ranges. They have multiple segments dedicated
to retro music pushing the target age into 35+.
 What type of music do they play?
Adult oriented pop music (classics and currents) such as:
Ratio:
The radio station commonly feature mostly music. Conventionally, they feature a
segment dedicated to only music followed by around 10 minutes of speech. Other
segments such as the news are included making the speech to music ratio be around
60:40. Some presenters have longer radio segments that therefore include more
speech. For example, Chris Evans has a considerably longer time slot compared to
Ken Bruce. Kens segment consists of mostly music whereas Chris has much more
dialogue as he tends to feature more interview segments.
Analysis of presenters
Deep voiced
Never raise the voice
Sound relaxed
Informal
Northern Alreet
Addresses the audience
How does the radio station interpolate the audience
It plays pop classics to connect with the older primary audience and covers a
broad array of genres one after another. It can go from Funk to Orchestral to Rock
and back to some smooth singer/songwriter on piano. They also talk about and
traffic situations in breaks which more widely appeals to their primary audience
with them being more likely to drive.
Rajar:

From this information you can see that Radio 2 reaches a total of 54,466 people monthly (as of september
2017). This means that Radio 2 is currently the most popular radio station that there is. This may be due to the
mass variety of genres that they feature. As they target at an older audience (the mass of the population that is
exposed to radio) this gives the radio more exposure and a larger amount of people to potentially listen to it.

On average people listen to Radio 2 for around 3.4 hours showing that this radio station has one of the most
listeners that stage tuned in. Other radio stations that are of similar success include that of: BBC Radio
Cornwall that gets around 3.5 hours on average per listener. In total the radio station gets 183,463 hours of
listeners. Highlighting the success of the radio station thanks to its diverse group of presenters and music
genres.