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  • Kurukshetra Product Selection Phase

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    Abinash Sabat
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    The document describes a cement industry simulation for a management game called Kurukshetra. It involves collecting raw materials, manufacturing cement through processes like blending and firing in a kiln, and distributing the finished cement product. Managing operations, finance, marketing, and human resources in a cement company faces challenges around demand fluctuations, new technologies, budgeting, sales forecasting, and retaining employees. The simulation aims to give participants a challenging experience managing a real-world cement industry facing multiple changing factors.

    Original Description:

    Simulation Game

    Original Title

    Kuru Cement

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    The document describes a cement industry simulation for a management game called Kurukshetra. It involves collecting raw materials, manufacturing cement through processes like blending and firing in a kiln, and distributing the finished cement product. Managing operations, finance, marketing, and human resources in a cement company faces challenges around demand fluctuations, new technologies, budgeting, sales forecasting, and retaining employees. The simulation aims to give participants a challenging experience managing a real-world cement industry facing multiple changing factors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views10 pages

    Kurukshetra Product Selection Phase

    Uploaded by

    Abinash Sabat
    The document describes a cement industry simulation for a management game called Kurukshetra. It involves collecting raw materials, manufacturing cement through processes like blending and firing in a kiln, and distributing the finished cement product. Managing operations, finance, marketing, and human resources in a cement company faces challenges around demand fluctuations, new technologies, budgeting, sales forecasting, and retaining employees. The simulation aims to give participants a challenging experience managing a real-world cement industry facing multiple changing factors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Kurukshetra Product Selection Phase

    What is the Idea?

    Cement Industry

    Collecting Raw materials for Cement

    Manufacturing Cement

    Packaging Cement

    Trading Cement
    Why Cement Industry?

    Cement Industry faces multiple challenges because of


    change in demand, countrys economic growth, New
    production technology

    So, this will be a challenging industry to manage for Our


    Kurukshetra Participants
    Process Layout

    Raw materials Manufacturing Distribution

    Blending
    Clay
    Limestone B2B markets B2C markets
    2000oC
    Gypsum
    Fly ash Kiln Construction Dealers
    Industries
    Clinker
    Fuel Customers
    Clinker Store
    Coal
    Natural gas Gypsum
    Oil
    Cement Mill
    Challenges in Operations

    Plant
    New plant installation
    Capacity Expansion
    New Technology implementation

    Production
    Management of inbound logistics
    Achieving the Targets with the provided inputs
    Types of Cement as per the requirement of customers
    Breakdown and preventive maintenance
    Safety of Employees

    Logistics
    Inventory management
    Finished goods management
    Supply chain management
    Challenges in Finance

    Corporate Finance
    Capital through Loan
    Capital through shares
    Liability management
    Credit management

    Plant Finance
    Investment in new plant
    Investment in new equipment
    Maintenance of old plants and equipments

    New Project Finance


    R&D Budget
    Project Budget
    Investment in new technology
    Challenges in Marketing

    New Projects
    Capacity of plant
    Potential Market
    Advertisement expenses
    New Technology

    Running Projects:
    Product life cycle
    Sales & growth prediction
    Promotional schemes
    Market presence

    Brand Building
    Brand related Spending
    Challenges in Human Resource

    Plant HR:
    Manpower management for Assembly Lines
    Salaries & remunerations
    Training & Skill development
    Employee retention schemes

    R&D HR:
    Number of Engineers to be hired
    Employee management when no new projects are there.
    Thank You

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