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SOT ANALYSIS
SOT ANALYSIS
Development of Competitive Advantage
Competitive Advantage means superior performance relative to other
competitors in the market
Earlier, companies used superior quality as a metric to gain
competitive advantage over their market rivals
Now, this approach is becoming irrelevant as almost all the companies
focus on quality in their products
This leads to increased focus on flexibility, minimized costs and quick
responses to changes
Flexibility involves high integration and automation of manufacturing
systems
Competitive Advantage
Group Technology as a Solution for
Flexibility
Challenges to flexibility include lack of skill and capital intensiveness
Group Technology (GT) was conceptualized by Min and Shin in 1994
GT improves productivity by grouping parts and products with similar
characteristics into families and forming production cells with a group
of dissimilar machines and processes
GT improves flexibility without increase in production costs or
decrease in production quality
Apart from GT, JIT is another approach to achieve Competitive
Advantage.
Cellular Manufacturing
Cellular Manufacturing
The variety-volume matrix illustrates when different process
structures or production strategies are most appropriate
The matrix shows the tradeoff between production flexibility and
cost per unit
Job shop is flexible to produce variety of parts. Here the cost of
production per unit is higher because it uses general purpose
machines
Continuous flow production method is least flexible because
facilities and equipments are streamlined to produce a particular
part and it results in lowest cost per unit
Group technology cell layout lies between job shop and batch
processing. Here parts are produced in small to medium batches
A GT cell creates a small cost effective assembly line within the
production operation but provide much more flexibility than a
traditional assembly lines
Cellular Manufacturing
Implementation
1. Identification of parts to be produced
Similar characteristics
Fairly stable demands
At least moderate volumes
2. Selection of required machines
Parts largely determine the machines
Machines are replicated due to job shop/batch shop
layout
3. Employee education and training
Cross-training of workers for multiple responsibilities
Supervisors to be trained to have product
orientation
Major expenses incurred but critical for benefit
realization
4. Re-arrangement and start of operations
Ideally, machines to be shifted in non-working hours
Best to create one cell at a time
Transition will be smoother and quicker
Part Drawing
Coding
Family One
Standard
Plan
File
Family Formation
(Indexed
by Family
Matrix)
Process Plan
Editing
Process Plan
Standard Plan
Retrieval
Implementation of GT coding
Benefits of Group Technology
Since operators in a Cellular model produce limited set of similar products,
enhancements in their skillsets lead to improved product quality. Significant
reduction in mistakes and defects are observed due to implementation of GT
The Lord Corporation, a producer of Helicopter components reduced its
component return rate from 50% to 0%
Competitive Advantage of GT
The companies are able to improve customer service by reducing lead time
that plays an important role during changing customer demands and fulfilling
the delivery promises
Kennametal Inc. shortened its Lead Time from 42 days to 27 days and
reduced cost by $1 million simultaneously
Competitive Advantage of GT