INTRODUCTION

MOTTO :- We NurtureTalent

Established :- YEAR 2003

Type Private

Chancellor Mr. Atul Chauhan

Vice-Chancellor Maj. Gen. K. Jai Singh

Students 50,000 [1]

Location Noida, Lucknow ,Jaipur

Campus Urban

Affiliations UGC

Website www.amity.edu
Management Degree

Master of Business Administration(MBA)

3 YearsMaster of Business Administration (MBA)

2 YearsBachelor of Business Administration (BBA)3 Years

One Year PG Diploma Programmes:

Business Management

Materials Management

Human Resource Management

Marketing Management

Financial Management

Information Technology

Export Management

Production & Operations Management

Insurance Management

Journalism and Mass Communication Management

Logistics & Supply Chain Management

• Universities/ Institutes

• Ambedkar University
• Amity University ,
• Indian Institute of Management ,
• Institute of Hote Management ,
• Integral University
• Delhi university
• University of Lucknow
• Uttar Pradesh Technical University,
• Sharda University
 Product-related strategies
• AMITY UNIVERSITY is offering various
courses in their different three campuses

• They claim to provide world class

education by experienced and talented
faculty

• Amity University claims to be no. 1 private

university
 PROGRAMME GUIDELINES
ELIGIBILITY:

• MBA
– Applicant should have a bachelor’s Degree or equivalent in any discipline
from a recognized Indian or Foreign University.
– Candidates appeared in the final year of Bachelor’s Degree Examination
may also apply

• MCA
– Any graduate with Maths in 10+2 Or Graduate in any discipline with
Mathematics/Statistics Or
– BCA from a Recognized University

• BBA 3 Years
– 10 + 2 or equivalent in any discipline
• Architecture Biotech • Language,
• Commerce • Law Management ,
• Communication Computer • MicrobialSciences
Science, IT Engineering, • ,Nanotechnology
• Economics literature , • ,Nursing, Organic Agriculture,
• Fashion Design Fine Arts • Performing Arts,
• Food Technology • Pharmacy,
• Forensic Sciences • Physical Education,
• Hotel Management • Physiotherapy,
• Hospitality Insurance • Psychology & Behavioural
Management Science
• ,Social Work and many more
 Guest Lectures
For any professional institution the interaction with the corporate world is of
paramount importance. At Amity we have the dedicated Corporate Resource Centre
to ensure that our students have the maximum interaction with leaders from the
corporate world.
• Amitabh Bhatnagar • C.P. Jain
Vice President - HR, Chairman & M.D.,
ABN Amro Bank NTPC
Ajay Puri Deepak Sethi
Head Sales & Marketing, Former CEO,
Cargill Foods Apollo Tyres
Anisha Motewani D.K. Bakshi
Vice President, Head - HR,
Leo Burnett Luxor Writing Instruments
Asit B. Mahapatra H.K. Gandhi
Vice President – HR, Vice President – HR,
Sumi Motherson Bharti Telenet (I) Ltd.
Asoke K. Laha J.C. Jhuraney
CEO, Vice President - HR,
Interra Software (I) Ltd. Samtel Group
K.S. Shyam Jayant Banerjee
Managing Director & VP – HR, Managing Director,
United Agencies Ltd. DVP Geomatic Pvt. Ltd
Pernod Recard Group
Amity School of Distance Learning
(ASoDL) – India Noida-UP
• Amity School of Distance Learning (ASoDL) has been providing world-class
Distance Education to thousands of students and working professionals
across India since the last 6 years.
• Amity has been ranked the No.1 institute for Distance Learning by the
prestigious B-school Ranking Survey.

Distance Education is one such fast developing concept. With this the less
successful ones would become more successful and the successful ones
can reach to the top.

• To provide an industry specific curriculum, ASoDL enjoys the guidance of

Amity's Academic Advisory Board.

• It comprises corporate leaders and academicians who meet regularly to

contribute towards aligning the curriculum with the latest management
practices being followed in the industry.
•  Hi-tech back-end Support Services

• At Amity, we are committed to assist you at every level. We have a hi-tech

back-end support to deliver study material on time, every time at your home
or workplace.
• What's more, to clarify your doubts and queries you can chat online with our
counsellors at www.amity.edu or call 0120-5391111 from any part of the
country.

• Member of renowned International Distance Learning Associations

•
To achieve global benchmark, ASODL has become a part of a number of
Associations & International organizations. Some of them are:
• European Distance and E-learning Network
• Open and Distance Leaning Association of Australia
• American Council of Education
 Reputed & Experienced Faculty
• The faculty of ASoDL is a part of Amity's 2,500 strong faculty
comprising distinguished academicians and industry experts,
led by 11 former Vice Chancellors, including those of IIT-
Roorkee and BHU, the former Chairman of UGC and the former
Vice Chairman of AICTE.
•
• ASoDL focuses on giving the best of industry-oriented training
to its students.

• It regularly invites corporate professionals from various

industries who share their experience and help students put
their theoretical knowledge into practice.

• Amity has conducted groundbreaking and innovative research

in various spheres, which the industry is using to its advantage.
 Infrastructure
• Globally Comparable Infrastructure
is dynamic in nature because of our constant
attempt to maintain pace with the development
available to us. The infrastructure acts as a
facilitator for the effective delivery of our
curriculum. 
• Amity have the first wireless campus in India.
The objective of Amity has always been to be in
the forefront of utilisation of IT and to leverage
the power of IT in making learning
THE LIBRARY

• The Library has over 30,000 books and magazines, national and international
periodicals covering all aspects of management studies, with a separate section for
audio & video CDs.
• The Syndicate Rooms provide the right setting to the students for important brain
storming sessions

• CLASSROOM

• The amphitheater style classrooms provide the most conducive atmosphere for
dynamic and focused discussions. They have been designed to bring together
analysis with action and are augmented by well-equipped facilities.
• The air-conditioning in the classrooms creates the right atmosphere for long hours of
learning.

•
 THE AUDITORIUM

A totally equipped, state of the art auditorium with a seating capacity of 600
is part of the ultra modern infrastructure at Amity
• It provides the ideal setting for management events and corporate
interaction programmes.
• There is an ultra-modern Seminar Hall with a seating capacity of 300.
• The Hall is well equipped with state-of-the-art audio-visual and presentation
tools to facilitate smooth presentations etc.

• CAFETERIA

• A modern gourmet class, air-conditioned restaurant offers variety of Indian,

Chinese and continental snacks and meals to cater to the multi-ethnic tastes
of the students.There are special counters for ice-creams,shakes and
delicious chaat.
•  
• SPORTS

• In tune with the objective of all round development of

students, various sporting and physical development activities are
encouraged amongst students.
• To enable students to enjoy sports, the campus is equipped with an Olympic
size running track, football field, cricket field, basket ball & tennis courts,
table tennis tables etc.
• And for those who are interested in equestrian, there is a separate Horse
Riding Academy.

• MEDICAL FACILITIES

• To ensure total well-being of students, an ultra-modern Healthcare Centre

has been set a up at Amity. A highly qualified and experienced resident
doctor is in attendance, full time.
• A tie-up with Apollo Hospital and Kailash Hospital has been worked out to
take care of emergencies.
• Students at Amity are also covered by a comprehensive Medical Insurance,
to meet all kinds of exigencies.
PRICING STRATEGY
 Amity University Campus
NoidaUttarPradesh  
•  Duration2 Yr(s) 
• 1st Year 
• Non Sponsored Per Semester
•  
Fee  (Rs. in Lacs)2.03  (includes wireless LapTop)

• Sponsored Per Semester

• Fee (Rs. in Lacs)3.045  (includes wireless LapTop)

• Hostel and Mess Fees will charge extra

 Fee Structure MBA for the session 2009-10 (in Rs. per
student per annum) Institute Name ( Govt. / Govt.
Aided/ University Department)
•
Department of Management, Kurukshetra University, Kurukshetra 20000
•
IMSAR Maharshi Dayanand University, Rohtak 15000

Department of Business Administration Ch. Devi Lal University, Sirsa 7666

Deptt. of Business Management, Ch. Charan Singh HAU, Hisar 16660

DBCR University of Sc. & Technology, Murthal 47350

BPS Mahila Vishwavidyalya, Khanpur kalan 25000

YMCA Institute of Engg., Faridabad 40000

 Institute Name ( Self Financing)
The fee shall be chargeable on semester basis

• Fee Fixed by SFC

Tuition Fee Dev Fund Total

Advanced Institute of Technology & Management , Faridabad. 43000 12000 55000

Al-Flah School of Engg. & Tech., Vill.Dhauj, Faridabad 30000 5000 35000

Amity Business School, Panchgaon, Manser, Gurgaon 30000 5000 35000

Amrit Business Schools for Girls Yamuna Nagar, Haryana. 30000 5000 35000

Anupma Institute of Mgmt., Gurgaon 35000 500 0 40000

• Bhagwan Mahavir Institute of Engg. & Tech., Sonepat, 40000 10000 50000

Bhiwani Institute of Tech. & Sciences, Bhiwani 35000 5000 40000

BS Anangpuria Institute of Tech. & Mgmt. Faridabad 35000 5000 40000

 Promotional Strategy
• Through media advertisement

• Through website

• Through banners and holdings

• Through cultural programmes

• Through award ceremony

• Amity Leadership Awards-So that the leaders
of today can inspire the leaders of tomorrow.
• In an effort to honor the corporate leaders of
today, Amity has instituted the Leadership
Awards
• Amity Leadership Awards-2002, were
conferredto Shri Kumar Mangalam Birla,
Chairman, Aditya Birla Group, for Excellence
 Target customer
1. Graduate from any of the recognized
university
2. Having minimum 60% of marks
3. Good command in communication
4. Good personalities
5. More than 80 percentile in CAT, MAT,
and AMAT
 Positioning

1. Amity has been ranked the No.1 institute

for Distance Learning by the prestigious
B-school Ranking Survey