Professional Documents
Culture Documents
RESOURCES
• However, companies must realize that the value of these resources is inevitably
eroded by time and competition
INVESTING IN
RESOURCES
• Corporate strategy: Continual investment in building & maintaining valuable
resources
• Theory of core competence identifies that often the resources take a back seat to optimize
current divisional profitability
• So, the corporate office has to act as a guardian of the „crown jewels‟ of the company
• However, caution must be taken as core competencies may not be what the industry
requires, and investing thus may become redundant
How Marks & Spencers’ Resources gave it Competitive Advantage
High Growth
● Either Invest or
● Rapid Growth
● Discard
● Expansion
Low Growth
Low Growth
However the selection and use of these resources must be done with a sharp eye on the dynamic
industry context and competitive situation.
THANK YOU FOR
YOUR TIME!
HIMANSHU
ARORA
1301-528
SECTION – B
PGDM 2013-15