You are on page 1of 4

Resources Based View as a framework to develop organization strategies from internal and external

resources perspective

Resources Market Test Strategy Impact Upgrading Resources


• Tangible, Intangible and • Inimitability: Resources • The construction of strategies • Adding a new resources
Capabilities inimitability will make the should be based on valuable
• Upgrading to alternative
• Competitive advantages company generate more resources (if any)
resources that are threatening
derived from valuable sustain profit. • The firms also should consider company capabilities
resources that enables firms to • Durability: How company the future condition in
• Upgrade resources to move
perform activities better or resources is sustain towards developing strategies
into a structurally more
more cheaply than time and competition.
attractive industry
competitors • Appropriability: The resources
• Disaggregates firm’s resources should generate profit to the
to find core competences owner of the resources
• Substitutability: Whether the
resources is substitutable
Investing in Resources Leveraging Resources
• Competitive Superiority:
Resources assessment • Maintain and build valuable • Leverage the resources in the
compare to competitors resources market
• Examining industry • Compete in new markets
competitive dynamics
Source: Competing on Resources, 2008 1
Alphabet Exxon Mobil Fast Retailing Astra Group

Objectives? Focus: Broad or


Narrow

Scope:
Customer
Product
Vertical
Geographic

Competitive Advantage

Consistency:
Internal
External
Dynamic

2
3
4

You might also like