BA 11

Case Study on
NASCAR
N
A
S
C
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 What is
NASCAR? NASCAR LOGO

The National
Association for
Stock Car Auto
Racing Inc.
(NASCAR) is
the sanctioning
body for one of
North
America's
premier sports.
 NASCAR is the
No. 1 spectator
sport -- with
more of the top
20 highest-
attended sporting
events in the U.S.
than any other
sport -- and is the
No. 2 rated
regular-season
sport on
television.
 NASCAR races
are broadcast in
more than 150
countries and in 20
languages.
NASCAR fans are
the most brand
loyal in all of
sports, and as a
result more
Fortune 500
companies
participate in
NASCAR than any
other sport.
 NASCAR
consists of three
national series
(the NASCAR
Sprint Cup
Series,
NASCAR
Nationwide
Series, and
NASCAR
Camping World
Truck Series),
four regional
 NASCAR sanctions
more than 1,200
races at 100 tracks in
more than 30 U.S.
states, Canada and
Mexico. Based in
Daytona Beach, Fla.,
NASCAR has offices
in New York; Los
Angeles; Charlotte,
N.C.; Concord, N.C.;
Conover, N.C.;
Bentonville, Ark.;
Mexico City; and
Toronto.
 NASCAR
RESEARCH AND
DEVELOPMENT
 The mantra at
NASCAR's
Research and
Development Center
-- the first facility
owned and operated
by a major
motorsports
sanctioning body --
is "safety,
competition, cost NASCAR
management." And Research and Development
it's a theme woven
into every aspect of
the day-to-day
activities there.
 Safety Meets
Innovation
HANS
Brett Bodine remembers
a time, not that long ago,
when it was more
important to be tough
than to be safe. He
should know, since he
was the first Cup driver
to ever wear the Head
and Neck Support system
-- or HANS -- in a race.

Now it's as commonplace

to see drivers wearing
HANS devices as full-
 Introduced in 2007,
NASCAR's new car NASCAR
defines the Car Chassis
objectives of "safety,
competition and cost
management." And
the state-of-the-art
chassis certification
process goes hand-
in-hand with those
goals.
And that's
accomplished with
the help of two
sophisticated
 NASCAR officials
require every Sprint Cup
chassis to be certified
for competition -- and in
the event of an accident,
it must be re-certified
before getting the go-
ahead to be used again.
With the new car, that
demanded an advanced
chassis certification and
inspection process, one
that allows NASCAR to
identify and keep
records on each unique
chassis, provide accurate
measurements to within
 In its quest for
increased safety,
NASCAR's research
and development
team has examined
all aspects of the
issue and found
multiple
enhancements that
could be made.
SAFER barriers have
gone a long way in
mitigating crash
NASCAR
severity. And the new Driver Seat
car's driver Compartment
compartment was
designed specifically
 And that's the
focus of a project
that's under way at
the R&D Center.
Tech director
Steve Peterson is
heading up a team
currently
constructing a
seat-testing device S
that will provide A
quantitative F
analysis at a E
reduced cost. T
Y
MAN BEHIND
THE SCENES
 Brian France
 (born August 2,
1962) is
the CEO and Chairm
an of NASCAR,
taking over the
position from his
father, Bill France,
Jr., in 2003. He is
widely known and
regarded as one of
the most powerful
men in sports. France
pioneered NASCAR
out of a Southeast
based sport, into a
 Prior to becoming
Chairman and
CEO, he had
previously
managed
NASCAR's
marketing
department and
touring divisions
and was the creator
of the Craftsman
Truck Series.
France graduated
from the University
of Central Florida.
Case Study

DISCUSSION
QUESTIONS
 Almost every company wants
Number 1: success. To have a successful
company, we need to know about the
decision making process, and how,
and when it works. According to the
How do you text, “Decision-making process is a
think good set of eight steps that include
identifying a problem, selecting an
decision
alternative, and evaluating the
making has decision’s effectiveness.” Not only
contributed to does a manager need to know this
the success of term but they also need to know when
NASCAR? it should be applicable. In my point of
view, NASCAR is a huge, well-known
company. They must use the decision
making process to make their
 Good decision-making skills
must be based on facts, current
Even if NASCAR received many criticisms
business situations, past from their fans and detractors, they still
business history and some gut pursued their goals: to make car racing safer
feeling. Therefore, business yet appealing to the spectators.
thinking must not be
stereotyped. Following the Good decision making has helped NASCAR
crowd is not good enough. One
in implementing and achieving their
has to make bold and
company’s goals. It affected all areas and
independent decisions. Hence,
good decision-making skills levels of their company.
and business sense have to be
cultivated. Although They were able to identify what their
experience and listening to company is missing; and that is safety and
what others have to say can be precaution. They were able to find what’s
of help, at the end of the day,
relevant in their decision making towards
you are the one who is going to
achieving their goals.
make the final decision. Good
or bad, once decision is made, And, they were able to justify their
you have to be responsible for decisions by evaluating the effectiveness of
it. Sometimes, luck plays an them.
important role too. But then,
CHOICES
DECISIONS
Number 2: NASCAR company’s
chairman and CEO is
A decision to go Brian France. And so, it
after a new is his duty to make
market as Brian is organization-wide
doing is a major
decisions that could
decision. How
could he have improve his company’s
used the decision- performance. His
making process to decision to go after a
help making this market is a very hard
decision? decision with many
possibilities to choose
 First, he identified the problem; there
may be a discrepancy in NASCAR that
caused him to make a move. He may
have discovered that NASCAR had to
go after new fans.
Then, he considered what’s relevant in
Decision-Making his decision or the criteria, like the
employees, the opportunities, the
criticisms and the investments and, the
fans itself.
Then, he allocated weights according to
what is most important in establishing
NASCAR’s new market. He may have
assigned a greater weight to the fans,
since they are the most important in
their decision.
Then, he chose the possible alternatives
or choices like where to establish the
new market. He may have a list of
options like places or countries.
Next, he analyzed the alternatives by
evaluating it against his chosen
criteria. Now, the strengths and
weaknesses of his alternatives became
evident.
He can now select the best alternative
and implement it.
The final step would be the evaluation
of the decision effectiveness to test if
the decision was valuable.
With this, it is rest assured that Brian’s
decision to go after a new market
The North
Atlantic
Treaty
Organization
 (NATO)
D
E M
C A
I K
S I
I N
O G
N
 He should ensure that the
Number 3: car and driver safety
requirements should be
What criteria strictly followed.
do you think Moreover, he should give
would be the importance on
most important NASCAR’s effects on
to Brian as he the environment. This
makes two criteria would have
decisions about an impact on his
the company's company’s future.
future?
 We would characterize the
Number 4:
conditions surrounding
NASCAR as conditions
Would you
of risk. Because even
characterize the
though they made big
conditions
surrounding
decisions that could
NASCAR as affect the company in a
conditions of great way, they made
uncertainty, risk, sure that this decisions
or uncertainty? balanced with what made
Explain your the company successful.
choice. By deciding to go after a
new market, they risked
Number 5: A highly reliable
organization has five
habits. First, they are not
What could tricked by their success.
Brian learn Second, they defer to the
experts on the front line.
from the
Third, they let unexpected
concept of circumstances provide
highly reliable solutions, fourth, they
organizations embrace complexity and
to help him be fifth, they anticipate, but
a better also anticipate their limits.
decision
 If Brian learns these five
concepts of highly reliable
organizations, he can make
NASCAR successful. With the
first habit, he is not tricked by
success. Therefore, he still
works hard and still finds ways
to improve NASCAR even it is
already successful enough.
Using the other habits, he can
be a decision maker because
he anticipates changes and
react to them accordingly.
THANK
YOU!!!!!
GROUP 5