Sharing Economy

1. Models and Aims

2. Users Perspective
3.Eligibility of products
4.Strategies of companies
5. Key lessons
6. What will the future bring ?
Airbnb or Mariott ?
$ 31 bln.
Uber Cars or Yellow Taxes ?
Uber Cars = 3 x Yellow
Taxes
decentralized f.e. Airbnb

centralized f.e. Rent the Runway

hybrid f.e. Uber

expanding markets f.e. Boatbound

increasing the willingness to pay more

 Opponents :
Supporters :
1.Lack of trust
1.Variety
2.Prefer ownership
2.Easy access
3.Problem with
3.Unique experience
payment methods
 Supply Demand

1.No need for 1.Price per use

reconfiguration
2.Avoided costs of
2.Short periods of ownership
time
3.Appeal to the
3.Low transaction desire of variety
costs
Embracing the sharing model f.e. Accor Hotels

Building shareable products

Being buyer, not just seller f.e. LoadFox

Adopting some best features f.e. MyTaxi

 Product Stickeness f.e. Luxury Brands

Bend the economics - closing the gap between ownership

and transactions costs

Regulatory cards f.e. Taxi Drivers and Hotels in Paris,

Berlin, New York
 Generate and analyze the data

On the basis of data identify the key costumer needs f.e.

Surge Pricing Strategy of Uber

Monitor Transaction Costs

with flat and car sharing - went to the fashion, logistics, equipment, works

B2C —> B2B

Usage patterns

Product design
Declining transaction costs especially in emerging countries
because of mobile market penetration f.e. RentSher

Matchmaking

Logistics

Enforcement f.e. Blockchain

Thank you