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Designed for: Designed by: Date: Version:

Hypermarket:Business Model Canvas Meca CFO Academy Hamza 25-3-2023 F-1/23

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
1. Merchandising 1. Quality Products Customer Loyalty program Mass Customers
1. Manufacturers 2. Logistics 2. Competitive pricing named “Tamayaz”  Shareholders
2. Suppliers 3. Warehousing 3. Shopping Experience  Gold card for  Non-shareholders
 Local 4. Malls 4. CSR: Community Shareholders
 Internatioanl 5. Leasing Service  Silver card for non-
3. Farms shareholders

Key Resources Channels


1. Brick & Morter Stores 1. Brick & Morter Stores
2. Warehousing 2. Online Sales
3. Human capital  Website
 Mobile applications
 Third party
marketplaces

Cost Structure Revenue Streams


1. Procurement 1. Traditional Stores Revenue
2. Logistics and Warehousing  Front margin (Sales-purchase, commission)
3. Marketing  Back Margin (Rebate, Listing Fees,etc)
4. Administrative and General cost with Payroll being a  Shelf display
significant element
2. Online sales
3. Lease rental

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