Way towards Reverse Innovation

Shift power to where the growth is

• Local Growth Teams require greater autonomy and power for
execution
Build new offerings from scratch
• Given the tremendous gulf between rich countries and poor ones
in income, infrastructure etc, reverse innovation must be zero
based.

Build Local Growth Teams

• Get it right at bottom of pyramid by making sure the product
• Hiring practices, reporting structures, titles, job descriptions and solved a problem and there was a viable and scalable business
power balance between functions should be evolved to support model
glocalisation

Customise Objectives and Targets
• Relevant metrics and standards for LGTs should be created and
differ as per strategies
Reporting to higher executives
• Only top officials have powers to experiment and access to
organizational structures to see what works.
• Local manufacturing and financing partners must be developed
along with marketing and instruction iin local languages
• Establish ambidextrous organization through structured
approach. Focus on sustaining and disruptive innovations.
• Dedicated resources, processes, reconfigured values and
emerging markets focused marketing competencies are
necessary to overcome initial drawbacks.