Store Layout

Presented by,
Yogesh Kumar Mehroliya
MBA-IB, 2nd yr(4th sem)
Roll No-21
What do you mean by Store
Layout??
 Store layout refers to the interior retail
store arrangements of departments or
groupings of merchandise. It is important
for retailers to evolve a customer-friendly
layout.
Objectives of Store Layout
 Critical issues retailers consider in
designing a store
 Advantages/Disadvantages of alternative
store layout
 How is store floor space assigned to
merchandise and department
 Best techniques for merchandise
presentation
 Types of Store Layout
 Grid (Straight) Design :
It facilitates planned shopping behaviour so that
customers can easily locate products on their shopping
list.
Offerings positioned along aisles in a repetitive
pattern.
Cost efficient, less wasted space, all aisles are of same
width..
For ex- supermarkets, drug stores etc.
 Free Form :
It increases the time that consumers are willing
to spend in store.
Fixtures and aisles are placed asymmetrically.
No well defined traffic pattern
Role of sales people on retail floor becomes
crucial.
Free-form proves costlier in terms of high
probability of thefts.
For ex- small speciality stores, departments of
large retail stores.
 Curving/Loop (Racetrack) Design
Major customer aisle(s) begins at entrance, loops
through the store (usually in shape of circle,
square or rectangle) and returns customer to
front of store.
To direct customers through the stores, aisles
must be defined by change in surface/color.
Exposes shoppers to the greatest possible
amount of merchandise by encouraging browsing
and cross-shopping.
 Spine Layout
Variation of grid, loop and free-form layouts.
Based on single main aisle running from the
front to the back of the store (transporting
customers in both directions).
On either side of spine, merchandise
departments branch off toward the back or side
walls.
Heavily used by medium-sized specialty stores
ranging from 2,000 – 10,000 square feet.
In fashion stores the spine is often subtly offset
by a change in floor coloring or surface and is
not perceived as an aisle