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Madhuri Bhattacharya
Madhuri Bhattacharya
MARKETING
STRATEGIES OF FLY
ASH BRICKS IN WEST
BENGAL
BY
MADHURI BHATTACHARYA
Research Scholar, Dept. of Business Administration,
University of Burdwan.
FLY ASH
Fly Ash, an industrial by product from
Thermal Power Plants is proven suitable
for variety of applications as ad mixture in
cement/ concrete/ mortar/ bricks/ block
etc.
Fly Ash as a building material has many
advantages, like cost effectiveness,
environmental friendly, increases in
strength and conservation of other natural
resources and materials.
The ash is generally available in forms of Fly
Ash, Bottom Ash. About 70-80% of the total
ash comes out from boilers along with flue
gases are collected by mechanical separators,
bag houses or electrostatic precipitators. This
is termed as “fly ash”. The balance 30-20%
“bottom ash” collected at the bottom of the
boiler.
West Bengal
Power 5 3610 3.33 2.89 86.78
Development
Corporation
Ltd.
(W.B.P.D.C.
L)
FLY ASH GENERATION & ITS
UTILIZATION IN WEST BENGAL
Air dry under covered shed for 24 hours from basic stacking
Machine room