Marketing and

promotion is the key to a

successful business. Do
you agree?
Nataly Paulina López Salazar A01746299
Isaac Bárcenas Martínez
A01746917
 Introduction
For a company to make money from a product, it needs a market study to know what kind of people are
going to sell it and in what places, the cost of the product also has to do with the sale of the product. Another
important part is the promotion of the product because you need to call attention to them to approach and
see the product, that's why promotion and marketing are important.
Creativity: Creativity must be used to develop logos that
attract people's attention and thus the product can be
attractive.
Striking colors and psychological impact: In the psychological
field, colors influence the behavior and decision making of
people, so this must be used to benefit the product.
Slogans: It must be a short and easy to learn statement, in
order that the user knows that the product exists.
Nice People: Use "appropriate" people to the product and the
situation or time where the product will be published in order
to make it popular.
Planning: This must be thought in order that the publication
that is going to be done is not boring and is properly,
establishing the social group that will be
directed as well as costs, profits, etc.
Flow Of Ideas: It is extremely necessary to have more than
two ideas to be able to solve a problem, likewise ideas to
improve in the future or even advise on innovating the
product.
Social :The population must be analyzed and determined to
what type of people the product will be directed and in a
certain way "predict" the impact on them.
Design: Very attractive.
 Arguments

Marketing has been invented to meet the needs of the market in exchange for profit for the companies that
use it to develop. It is a tool that without a doubt is strictly necessary to achieve success in the markets.

Through promotions, companies place a product on the market and capture the attention of
consumers.Sales promotion can have other objectives besides promoting sales in the short term and
increasing market share in the long term.

Marketing is a social and administrative process because a group of people intervene, with their concerns
and needs and because they need a certain amount of elements such as organization, implementation and
control, for an efficient development of activities.