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FINC304 Managerial Economics: Session 11 - Game Theory
FINC304 Managerial Economics: Session 11 - Game Theory
MANAGERIAL ECONOMICS
College of Education
School of Continuing and Distance Education
2014/2015 – 2016/2017
Session Overview
• We have seen from session 10 that when firms are few, their
actions affect and can be affected by the actions of other
firms. For instance, the output and pricing decisions of one
firm in an oligopoly market will have consequences for the
profit of another firm in oligopoly. In this session, we continue
our analysis on strategic behaviour. We delve deeply into
managerial decisions when firms are interdependent.
Specifically, we use a tool called game theory to analyse
interdependence amongst firm. This tool will help firms in
oligopolistic markets to make managerial decisions including
how much output to produce, what price to charge, how
much advertising to do etc.
Payoffs
payoffs refers to the various returns available to the players of the game
at the conclusion of the game
Narrow Wide
Wide (17 0) (0 0)
P=$15 P=$5
L for Unilever.