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 ROLE OF INFORMATION TECHNOLOGY Logi
s

IT

CR
Puc
 INFORMATION TECHNOLOGY
Certain Techniques AMUL’s success

DISK

ERP E-Com

EIAS
Bar
RFID
Coding AMCUS

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PERFORMANCE
MANAGEMENT
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 Classification of supply chain performance
measures

Qualitative

Quantitative
Various frameworks for measurement
 Framework 1: Function based measurement system

 Framework 2: Dimensions based measurement

system

 Framework 3: Hierarchical measurement system

 Framework 4: Balanced scorecard system

 Framework 5:SCOR model

 Vision
What we want to be

Core Values
What we believe in
Strategic Planning
Mission
Why we exist

Strategy
Our game plan

Balanced Scorecard
Implementation and Focus

Strategic Initiatives
What we need to do

Personal Objectives
What I need to do
 Four Perspectives
Customer Perspective How do customer see
What must we us?
Objectives Measures Targets
excel at? How do our
customers see
us?

Internal Business Innovation and Learning

Objectives Measures Targets Objectives Measures Targets
Vision How can we
What must and continue to
we excel at? improve and
Strategy
create value?

Financial Perspective How can we

Objectives Measures Targets continue to
How do we Look
How do we look improve and
to shareholder? to
stakeholders? create value
 SCOR is structured around distinct
management processes
Plan

Deliver Source Make Deliver Source Make Deliver Source Make Deliver Source

Return Return Return Return Return

Return Return Return

Your Company Customer’s

Suppliers’ Supplier Customer
Customer
Supplier
Internal or External Internal or External

SCOR Model

Building Block Approach

Processes Metrics
Best Practice Technology
SUSTAINABLE SUPPLY CHAIN MANAGEMENT

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Sustainable Supply Chain

The Up Stream Supply Chain

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Internal Operations: Logistics

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Product Development and Stewardship

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BULLWHIP
EFFECT
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 Lead Time of Information and

Material is the Primary Cause of

“Bull whip Effect”

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BULLWHIP EFFECT : pictorial representation

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Factors contributing to Bullwhip RESULTS OF BULLWHIP
Effect EFFECT
Demand
Forecast

Inventories
Excess
Problems
with Quality

Updating Order
Batching

Results

Lead time
Price Variability
Fluctuatio

customer
service
capacity

Lost
adjusted
Unnecessary

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Vendor Managed Inventory (VMI)

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 Vendor Managed Inventory (VMI)

By providing improved supply and demand information

visibility via centralized control, VMI can specifically..
 Reduce the impact of the following sources of the

bullwhip effect:
› Price variation

› customers over-ordering due to stock shortages

(i.e. Houlihan effect)

› Demand signal processing (i.e. Forrester effect)

› Order batching(i.e. Burbidge effect)

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 SCM ISSUES

 Concept of JIT approach.

 Problem of Right sequence/order.

 Carbon emission.
Importance of green
organizations

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REVERSE LOGISTICS

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STRATEGIC ALLIANCE

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 Total quality management

Do the right things, right the first

time, every Time
TQM focus...
Thank you

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