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Top green advertisement company in word

• Other similar terms used are Environmental


Marketing and Ecological Marketing
• Thus green marketing incorporates a broad range of activities, including
product modification, changes to the production process, packaging
changes, as well as modifying advertising
• Green Advertising is the marketing of products that are presumed to be
environmentally safe
• Philips Light's "Marathon"
• Philips Lighting's first shot at marketing a standalone compact
fluorescent light (CFL) bulb was Earth Light, at $15 each versus
75 cents for incandescent bulbs. The product had difficulty
climbing out of its deep green niche. The company re-launched
the product as "Marathon," underscoring its new "super long life"
positioning and promise of saving $26 in energy costs over its
five-year lifetime. Finally, with the U.S. EPA's Energy Star label to
add credibility as well as new sensitivity to rising utility costs and
electricity shortages, sales climbed 12 percent in an otherwise flat
market.
• Car sharing services
• Car-sharing services address the longer-term solutions to
consumer needs for better fuel savings and fewer traffic tie-
ups and parking nightmares, to complement the
environmental benefit of more open space and reduction of 
greenhouse gases.They may be thought of as a "time-
sharing" system for cars. Consumers who drive less than
7,500 miles a year and do not need a car for work can save
thousands of dollars annually by joining one of the many
services springing up, including ZipCar (East Coast), I-GO
Car (Chicago)[17], Flex Car (Washington State),[18] and Hour
Car (Twin Cities).[19]
• Electronics sector
• The consumer electronics sector provides room
for using green marketing to attract new
customers. One example of this is HP's promise to
cut its global energy use 20 percent by the year
2010.[20] To accomplish this reduction below 2005
levels, The Hewlett-Packard Company announced
plans to deliver energy-efficient products and
services and institute energy-efficient operating
practices in its facilities worldwide.
Panasonic goes green with Eco
Ideas
The programme includes following initiatives:
Eco Ideas for Life-styles – Promoting lifestyles that
result in virtually zero CO2 emissions around the world.
The initiative is to enable people to realize a more eco-
conscious lifestyle from small ideas contributed by each
one.
Eco Ideas for Business-styles – Besides making eco-
conscious products and delivering them to customers, the
company aims to realize four “Zeros” including zero
environmental impacts by reducing wastage of energy
and resources during manufacturing process.

The brand demonstrated its environmental vision for the


home and the wider community by showcasing its latest
eco friendly offerings Panasonic Home Energy
Management Systems, Networkable Eco Navi Home
Appliances and the 3D Plasma and Camcorder. 

Various solutions displayed will help in realizing a green


lifestyle which is safe, comfortable and enjoyable
Eco Ideas programme not only develops more energy-
efficient, state-of-the-art products but also encourages
customers to live eco-conscious lifestyles with an aim to
reduce CO2 emissions in households and manufacturing
units.
Epson
working towards achieving
Environmental Vision 2050:

Reduction of CO2 emissions by 90%


across the entire product life cycle

Inclusion of all products in the resource


reuse and recycling loop

Elimination of global warming gas


emissions other than CO2

Restoration and preservation of


biodiversity as a member of the
ecosystem, together with local
communities
ITINK Co. is a leading company in field
of solvent & water based ink for digital
printing. 
Vestas Wind Systems
Vestas Wind Systems has more than
30,000 wind turbines generating
electricity globally

its high-tech systems are 80 per cent


recyclable.

It also sources 68 per cent of its energy


requirements from renewable sources
Svenska Cellulosa
It makes paper products and is Europe’s
largest private forest owner.

Managed to FSC standard and all wood


supplied to its mills to produce papers
must meet FSC criteria.
Levis
Exxon Mobil
ExxonMobil has launched a number of
ad campaigns touting their new-found
commitment to renewable energy and
the environment.

Funded for decades the Heartland


Institute, the Heritage Foundation, the
George C Marshall Institute and the
American Enterprise Institute.
Apple i-
phone
GREEN
CHOICE
DISH
WASHING
LIQUID
Are these actually Eco Friendly
American Electric Power
This utility giant falsely advertised itself
as environmentally friendly and
concerned about wildlife and animal
habitats,

Destroying those habitats with its


emissions, which contribute to air
pollution, acid rain, global warming and
mercury poisoning. 

American Electric Power is also one of


the companies behind the American
Coalition for Clean Coal Electricity
General Motors unabashed attempt
to hype its green creed while also selling
Hummers speaks for itself.

GM’s ‘Gas-Friendly to Gas-Free’ ad


campaign sought to reframe GM as eco-
friendly

The company is still the leading


producer of gas-guzzling vehicles and
has fought to undermine attempts to
improve CAFE fuel economy standards.
Dow Chemicals
Dow Chemical wants us to think they’re
an environmentally responsible
company with the best interests of
humans and the environment at heart.

Since its inception in the 1890s, Dow


has polluted property and poisoned
thousands of people.

Dow created Agent Orange, and its


subsidiary Union Carbide was
responsible for the world’s worst
industrial disaster in Bhopal, India.
Dow Chemical has never taken
responsibility for or cleaned up the
poisonous gas disaster in Bhopal, which
killed 8,000 people within two weeks
and caused the deaths of an additional
8,000 people in the years since due to
gas-related diseases.

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