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  • Public Relation: Sumbodo Prabowo

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    Khalif Ivan
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    Public relations involves planned, persuasive communication to influence key audiences and maintain harmonious long-term relationships between an organization and its publics. The goals of public relations include maintaining a positive corporate and product image, strengthening corporate culture and identity, and satisfying stakeholders such as customers, employees, investors, and the community. Effective public relations relies on honest, open, fair, and two-way communication to build trust and social harmony.

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    PR

    Original Title

    9.Public Relation

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    Public relations involves planned, persuasive communication to influence key audiences and maintain harmonious long-term relationships between an organization and its publics. The goals of public relations include maintaining a positive corporate and product image, strengthening corporate culture and identity, and satisfying stakeholders such as customers, employees, investors, and the community. Effective public relations relies on honest, open, fair, and two-way communication to build trust and social harmony.

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    © All Rights Reserved
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    3 views12 pages

    Public Relation: Sumbodo Prabowo

    Uploaded by

    Khalif Ivan
    Public relations involves planned, persuasive communication to influence key audiences and maintain harmonious long-term relationships between an organization and its publics. The goals of public relations include maintaining a positive corporate and product image, strengthening corporate culture and identity, and satisfying stakeholders such as customers, employees, investors, and the community. Effective public relations relies on honest, open, fair, and two-way communication to build trust and social harmony.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    of 12

    PUBLIC RELATION

    Sumbodo Prabowo
    DEFINISI
    Public Relation is planned, persuasive
    communication design to influenced
    significant public
    John E, Marston
    Komunikasi yang harmonis dalam hubungan
    jangka panjang antara perusahaan dengan
    publiknya
    Melvin Sharpe
    Prinsip untuk menjalankan
    hubungan harmonis
    • Komunikasi yang jujur untuk memeroleh
    kredibilitas.
    • Keterbukaan dan konsistensi terhadap langkah
    yang diambil untuk memperoleh keyakinan orang
    lain.
    • Langkah yang fair untuk mendapatkan hubungan
    timbal balik dan goodwill
    • Komunikasi dua arah yan terus menerus untuk
    mencegah keterasingan dan untuk membangun
    hubungan
    • Evaluasi dan riset terhadap lingkungan untuk
    menentukan langkah agar tercapai social harmony.
    PR di perusahaan
    • CPR – Corporate Public Relation
    • MPR – Marketing Public Relation
    • Community Relation
    • Public Affair
    • Goverment Relation
    • Industrial Relation
    • Press Secretary
    Tujuan PR
    • Corporate Image Positive
    • Product Image Positive
    • Corporate Culture
    • Corporate Identity
    Peran PR
    • Publication
    • Event
    • News
    • Community Involvement
    • Identity Media
    • Lobbying
    • Social Investment
    Publik
    • Publik = stake holder
    • Ada 5 macam publik :
    – Publik internal dan eksternal
    – Publik Primer, Sekunder, Marjinal
    – Publik tradisional dan masa depan
    – Proponents, opponents, dan uncommitted
    – Silent majority dan vocal majority
    Stake holders
    Internal Eksternal
    Pemegang saham Konsumen
    Top Executive Penyalur
    Karyawan Pemasok
    Keluarga karyawan Bank
    Pemerintah
    Pesaing
    Komunitas
    Pers
    Kepentingan stakeholders

    Stake holders Kepuasan


    Pemegang saham Prestasi keuangan
    Karyawan Kepuasan kerja,
    Konsumen Kualitas, pelayanan,
    lokasi, harga,
    Kreditor Creditworthiness
    Komunitas Kontribusi thd
    komunitas
    Pemasok Transaksi memuaskan
    Pemerintah Patuh hukum
    Proses Public Relation
    • Pengumpulan fakta

    • Definisi Permasalahan

    • Perencanaan dan program

    • Aksi dan komunikasi

    • Evaluasi
    Model strategic
    management PR
    1. Tahap Stakeholders
    2. Tahap publik tahap strategis
    3. Tahap isu
    4. Objective formal
    5. Program resmi dan kampanye tahap
    6. Menerapkan program PR reguler
    7. Evaluasi

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