BUSINESS ANALYSIS

NESTLE PAKISTAN
Presented by:
Muhammad Ali Akbar 1767136 Umair Malook 1767133
Suneel Kumar Kella 1767130 Dharminder Udeshi 1767105
Ishwar Lal Dembra 1767111 Ahsun Mirza 1767102

BA/Spring 2018/MSPM 2-A

WHO ARE BUSINESS ANALYSTS HOW
THEY ARE DIFFERENT
 Henry Nestle founded it in 1867 in Vevey, Switzerland.
 The First product launched was “Farine Lactée Nestlé”, an infant
cereal.
 Nestlé's trademark of bird’s in nest is derived from henry’s personal
coat of arms.
 Values- security, maternity and affection, nature and nourishment,
family and tradition.
 Nestlé has been serving Pakistani consumers since 1988, when their
parent company, the Switzerland-based Nestlé SA, first acquired a
share in Milkpak Ltd.

COMPANY INTRODUCTION
 Milk, Dairy and Chilled Dairy
 Beverages
 Bottled Water
 Baby Food
 Food
 Breakfast Cereals
 Chocolate and Confectionary

PRODUCTS/BRANDS
Regional Sales Offices
 North Zone: Islamabad,
Jhelum and Peshawar
 Central Zone: Lahore,
Gujranwala, Faisalabad and
Multan
 South Zone: Karachi, Quetta
and Hyderabad

Number of Total employees

 Nestle have more than
231,000
employees worldwide.
 However have more than
2500 employees in Nestle
Pakistan.

‘AS IS’ ANALYSIS

 Nature of Business: Nestle Pakistan is the FMCG company which
has major industry to cater i.e. food and beverages.
 Key Players/Corporate governance:
Success of Nestle Pakistan is due to the key people running the
organization, the organization works in team structure so that they can
achieve the desired results.
 Mission Statement:“Nestlé is dedicated to providing the best foods to
people
throughout their day, throughout their lives, throughout the world.”
 Vision Statement: “The Nestlé global vision is to be the leading health,
wellness, and
Nutrition Company in the world. Nestlé Pakistan subscribes fully to this
vision.”
 Goals/Objectives: Simple/well designed with the core strategy to meet
the demand of the consumers and to fulfil the needs of the customers.
Strategy :nestle has captured the market shares because there is strong
strategic planning being done
 Tactics : nestle apply different business tactics for each product and its
marketing focusing on products which have low market growth

MOST ANALYSIS (INTERNAL ENVIRONMENT ANALYSIS)

 Laws of food authority
 Environmental Protection Laws
 Foreign trade Regulations
 Economic Forces Inflation Rate
 Economic growth rate
 Social Forces and Cultural Health Consciousness
 Environmental concerns
 Work life quality
 Technological forces New Products
 Product innovation
 Total spending on R&D
 New communication technology

PESTLE ANALYSIS (EXTERNAL ENVIRONMENT

ANALYSIS)
STRENGTHS  OPPORTUNITIES
 Strong Brand Name  Support from Foreign
Investors
 High Quality Products
 Market growth
 Market Share  Enhance Distribution
 Brand strength Channel
 Health conscious

WEAKNESSES
THREATS
 Less Proactive
 Government Regulation
 More concerned  No Entry Barrier
about profit
 Inflation rate
 No outlets in Pakistan
 Threats from Substitutes
 Limited Distribution
Channel

SWOT ANALYSIS
 Threat of New Entrants: Economies of Scale, Product Differentiation, Capital
Requirements, Switching Costs, Access to Distribution Channels, Cost
Disadvantages, Independent of Scale and Government Policies.
 Bargaining Power of Suppliers: The bargaining power is low because Nestle
doesn’t rely on any supplier. They produce their own raw material or import it
from parent company. They have no reliance on the distributors as they
have their own factory trucks to supply the material.
 Bargaining Power of Buyers: Nestle have high bargaining power from
buyers. They can lose the customer if the prices and quality from the
competitor meet their products.
 Threats from Substitutes:
Nestle have a major threat from it substitute products from other competitors
due to which there product can lose the market share. There are many
competitors so the threat from substitutes product are high.
 Competitive Rivalry: Nestle has a very high competitive rivalry especially in
milk, water, cereals and dairy products from both local and international
brands.

POSTERS FIVE FORCE MODEL

  Managing Director:
Magdi batato
 General Manager Sale:
Zafar Shah
 Z.S.M north:
Abdullah Ahmed
 Z.S.M centre:
Umad khan
 Z.S.M south:
Ahsan Shah

STOP: THE ORGANIZATION HIERARCHY

 Planning and Monitoring
 Organizing and Collaboration
 Leading and Requirements Life cycle Management
 Strategy analysis and Controlling
 Requirements Analysis and Design Definitions
 Solution Evaluation

BUSINESS ANALYSIS KNOWLEDGE

AREAS
 Nestle is today the world’s largest food and beverage company
with its mission to provide healthier lifestyle.
 It has launched many products in Pakistan the majority of which
are popular and among the market leaders.
 Nestle is installing new plants and importing latest technologies to
improve the infrastructure facility.
 Moreover, innovation is one of its greatest strengths thus has a
bright future in Pakistan.

SYNOPSIS/CONCLUSION
Marketing environment
 Internal environment
 Micro environment
 Macro environment

Marketing Strategy is based on:

 Product
 Price
 Promotion
 Placement

MARKETING
SHARE/ENVIRONMENT
 Employees should be trained according to the changing standards
of the organization.
 Company should conduct timely surveys according to which
changes can be introduced in the organization to stay updated in
the market.
 They should introduce creativity into work, so that the employees
can be actively involved in product development.
 Employees should be given additional compensation in order to
keep them loyal.
 Employees should be involved in decision making process to
improve the quality of thought process and products too.
 Company should provide incentives to shop keepers.

‘TO BE’ ANALYSIS

THANK YOU