RELIANCE

Karthik H J
BKB0909007
 The Reliance Group, founded by Dhirubhai H. Ambani
(1932-2002), is India's largest private sector enterprise,
with businesses in the energy and materials value
chain.
 Group's annual revenues are in excess of US$ 44
billion. The flagship company,
Reliance Industries Limited, is a Fortune Global 500
company and is the largest private sector company in
India.
 Reliance was founded by the Indian industrialist
Dhirubhai Ambani in 1966.
 Ambani has been a pioneer in introducing financial
instruments like fully convertible debentures to the
Indian stock markets.
 Ambani was one of the first entrepreneurs to draw
retail investors to the stock markets.
 Though the company's oil-related operations form the
core of its business, it has diversified its operations in
recent years. After severe differences between the
founder's two sons, Mukesh Ambani and Anil Ambani,
the group was divided between them in 2006.
 In September 2008, Reliance Industries was the only
Indian firm featured in the Forbes's list of "world's 100
most respected companies
 Mission Statement Of Reliance

"Growth has no limit at Reliance. I keep

revising my vision.
Only when you can dream it, you can do it."
 Reliance Products
 Reliance Mobiles
 Reliance Communications
 Reliance Jewelry
 Reliance Broadband
 Reliance Petroleum
 Reliance Fresh Food
 Reliance Foot Wears
 Reliance Cosmetics
 Reliance wooden toys
 Reliance DTH service
Some Other Business Fields are
 Reliance BigTV
 Reliance BIG TV is a DTH satellite television
provider in India based in Navi Mumbai, using
MPEG-4 digital compression technology,
transmitting using MEASAT-3 91.5°east.
 It is the 5th DTH service launched in India.
 BIG TV started operations from 19 August 2008
with the slogan "TV ho Tho BIG Ho" ("If you
have a TV, make it BIG").
 It currently offers close to 200 channels and
many interactive ones, 32 cinema halls (i.e. Pay
Per View Cinema Channels) as well as many
Radio channels.
 The company plans to increase the number of
channels in the near future to 400 and begin
High Definition (HD) broadcast
 It is the first Pan-India DTH provider that uses
MPEG-4 for broadcasting.
 Reliance BIG TV's retailer network is spread
across 100,000 outlets in 6,500 towns in India.
 Compitetors
 Dish TV
 Tata Sky
 Sun Direct
 Airtel Digital Tv
 Videocon d2h
 Competitive Analysis
Dish TV
 Dish TV is the first private DTH satellite television provider
in India, using MPEG-2 digital compression technology,
transmitting using NSS Satellite at 95.0.
 Dish TV is a division of Zee Network Enterprise (Essel Group
Venture).
 EGV has national and global presence with business interests in
media programming, broadcasting & distribution, speciality
packaging and entertainment.
Tata Sky
 Tata Sky is a DTH satellite television provider in India, using
MPEG-2 digital compression technology, transmitting using
INSAT 4A at 83.0°.
 Tata Sky is a JV between the TATA Group and STAR. 
 The TATA Group is one of India's largest and most respected
business conglomerates. It comprises 93 operating companies in
seven business sectors and diversified group: information systems
and communications, engineering, materials, services, energy,
consumer products and chemicals.
 Tata Sky was selected as a SUPER BRAND for the year 2009-2010
by an independent and voluntary council of experts known as
Super brands Council. It is the only Indian DTH to have won this
distinction.
Sun Direct
 Sun Direct is a DTH satellite television provider in India, using
MPEG-4 digital compression technology, transmitting using
INSAT 4B at 93.5°E.
 It is the country's first MPEG 4 technology DTH service provider.
 Sun Direct uses the latest MPEG-4 based technology to increase
broadcast capacity.
 Sun Direct provide next-generation services in fast-growing and
emerging markets quickly and efficiently.
Airtel Digital TV
 Airtel Digital TV is a DTH (Direct to Home) service from Bharti
Airtel. It uses MPEG-4 digital compression with DVB-S2
technology, transmitting using INSAT 4CR 74°E
 Airtel digital TV is now amongst the fastest growing DTH brands
in the country and is available across 5000+ towns in India.
 It has also been ranked as the best DTH service by “Living
Digital” magazine.
 Swot Analysis Of Reliance BigTV
Strengths
 Leads in introducing new packages and services
 Customer service
 Innovative product offering different offers
 Innovative technology has implemented
Weakness
 Litigation due to issues related to sports channel which is lost
 Does not offer free set top box like Dish TV
 Does not have more distribution shops in cities
Opportunities
 Increasing in the geographical boundaries with rural market untapped
 Expansion of distribution network through exclusive stores
 Interactive advertising
 Value added services are gaining steam
Threats
 Cap on foreign investments
 Other entry of DTH service with its own set top box
 Dependency on CPE suppliers to some extent
 Swot Analysis Of Dish TV

Strengths
 Dish TV was the first private entrant in the DTH which gave them
advantage of higher market share
 Dish TV has a strong presence all across the geography of india
with consumers and pocket friendly gamut of services
Weakness
 The subscriber acquisition cost is still very high
 Confusing channel packaging for beginner users
Opportunities
 Growing demand for quality of service in the form of DTH over
cable
Threats
 Cap on investment
 Other companies may enter DTH by building its own set top box
 Swot Analysis Of Tata Sky
Strengths
 Leveraging on brand TATA and high brand recall
 Technological expertise with newscorp’s DTH arm sky
 Superior picture quality
 Customer service
Weakness
 Second mover after dish Tv who captured market share
 Cannot match free service like DD
Opportunities
 Larger disposable incomes with india
 Increase in number of TV sold
 Interactive advertising-tie up of with samsung
Threats
 Increasing competition internally
 IPTV provides superior technology if implemented
 High dependence for transponders on ISRO
 Swot Analysis Of Airtel Digital TV
Strengths
 First DTH provider to provide a universal remote
 Offers hosts of interactive services
 Highest set top box memory-meaning more interactive application
Weakness
 Late entrant most of the market has already been captured by other
players
 The price is comparatively higher than any other DTH players
Opportunities
 3G service
 Only service provider to support black berry wireless solutions, iphone
Threats
 Competition
 Technological constraints
 Vulnerable to recession
 Opportunity Gap
 Reliance Big TV More Focuses On Their Product Promotion And
Innovation In The Technology For Their Product. So, They Should
Also Deliberate On The Services Like, TATA Sky Provides The
Interactive And Active Service, Stock Ticker Etc.
 They Should Also Concentrate On The Development Of Market
By Their Distribution Channel Or The Sales After Service.
 They Should Focus On The Development Of Rural Market As
They Have Strong Back Up Of Parents Company
 India Is Having Tremendous Opportunity As More And More
Diversify Population Is Having. There Is Untapped Market In
Urban As Well As Rural Area. This helps to attract the more
consumers.
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