Presented By –

Aabhash Poddar (9001)

Abhishek Ruia (9004)
Amey Hazare (9016)
Bhumi Harwani (9032)
Darshita Trivedi (9040)
Falak Gandhi (9046)
Heena Ochani (9056)
 Market size
 Market growth
 Pepsi is one of the most well known brands
available in nearly 200 countries.
 PepsiCo offers the world’s largest portfolio of

billion-dollar food and beverage brands, including

18 different product lines each generating more
than $1 billion in annual retail sales
 Established its Business operations in India in 1989,

PepsiCo India and its partners have invested more

than USD 1 billion since the company was
established in the country.
 PepsiCo India provides direct and indirect
employment to 150,000 people including suppliers
and distributors.
 It has more than 41 bottling plants in India, of

which 13 are company owned & 28 franchisee

owned
 3 State-of-the-art food plants in Punjab,

Maharashtra and West Bengal

 Coca-Cola, the corporation nourishing the global
community with the world’s largest selling soft
drink concentrates since 1886, returned to India in
1993 after a 16 year hiatus, giving a new thumbs up
to the Indian soft drink market.
 Coca-Cola India is among the country’s top

international investors, having invested more than

US$ 1 billion in India in the first decade.
 The business system of the Company directly
employs approximately 6,000 people, and
indirectly creates employment for more than
125,000 people in related industries through its vast
procurement, supply, and distribution system
 The Indian operations comprises of 50 bottling

operations, 25 owned by the Company, with

another 25 being owned by franchisees. 
 To find out weather the influx of fruit based drinks
pose a threat to the aerated soft drinks.
 The study will help to analyse the customer’s exact
needs & wants.
 It includes detailed data on market size and

segmentation, textual analysis of the key trends,

demographic information, and descriptions of the
leading companies like Pepsi & Coca-Cola.
 Research is the systematic design, collection,
analysis and reporting of data.
 Research comprises of defining and redefining

problems, formulating hypothesis, collecting,

organizing, evaluating data, making deduction and
reaching to conclusion whether they fit into the
formulation of hypothesis.
 Primary source- Questionnaire method

 Secondary source- Internet

Sampling
Random Sampling Method Non Random Sampling Method

Simple Random Sampling Purposive Sampling

Stratified Sampling Quota Sampling

Systematic Sampling Convenience Sampling

Multi Stage Sampling Cluster Sampling

Sequential Sampling
 The sampling universe is MET .
 Sample size taken is for 200 students (120-emba,80-

mms).
 The sampling method – Simple random sampling.
 Sampling Tool - Questionnaire for consumer
Preference of Factors leading to
brand purchase the
product
Factors creating a Frequency of
brand image consumption
Reasons for Preference in
switching flavors
Quality of the
product
 Coke Pepsi Total

Yes, got it 7 7 14
right

No, got it 12 20 32
wrong

Total 19 27 46
 Ho – Volunteers are not able to identify the brand
of cold drink.

 H1 - Volunteers are able to identify the brand of

cold drink.
N1 = 19 P1 = 7/19 = O.368

N2 = 27 P2 = 7/27 = 0.259
 P = (N1P1 + N2P2) (N1 + N2)
= (7 + 7) 46
= 0.304
 q =1–P

= 1 – 0.304
= 0.696
 SE = √Pq × √[(N1+N2) ÷ (N1 ×N2)]

=√0.304 ×0.696 × √[46 ÷ (19 × 27)]

= 0.138
 Z = (P1 – P2) / SE
= (0.368 – 0.259)
= 0.791
 Table vale of Z at 5% level of significance = 1.96

ZCal < ZTab

 Since the calculated value of Z is less than the

Table value of Z we accept H0.

 Decision : Volunteers are not able to identify

the cold drink.

 Both quantitative and qualitative methods of data
analysis have been used.
 Interpretation means drawing interference from

the collected facts after analytical study.

 Consumer preference of Coca Cola is better
because they owned some brand which has very
good brand image in India.
 Quality & taste of Coca Cola’s product got better

response from respondents as compare to Pepsi.

 Thus it can be concluded that soft drink industry in
India is growing day by day.
 According to the research we have observed that
consumer preference as well as market share of
Coca Cola is higher than Pepsi in Mumbai market.
 This thing also applicable for all over the Indian
market also. Our hypothesis was based on the
consumer preference of Pepsi & Coca Cola.
 After gathering all the facts & figures we conclude
that consumers preference of Coca Cola is better
than Pepsi.