Professional Documents
Culture Documents
Candle Analogy To Teach Persuasion
Candle Analogy To Teach Persuasion
Candle Analogy To Teach Persuasion
Powerful Persuasion
What is Persuasion?
Subject
(Logos)
Persuasion
in the Real World
Presenter Audience
Your Needs & Their Needs &
Interests Interests
Subject
Your Program’s Needs &
Accomplishments
Persuading is like
making a candle
Melt
Mold