APPLE INC.

What is Apple Inc.?

 Apple Inc. is an American multinational corporation

 Design electronics and computer software

 As of January of 2010, the company operates 283 retail stores

 9 of which are out of the country

 As of 2010, company is one of the largest technological corporations in

the world
 History of Apple Inc.
 Founded in April 1st 1976
 Cupertino, California
 Steve Jobs
 Steve Wozniak
 Ronald Wayne

 Company was made to make..

 Computer Software and Hardware
 Consumer electronics
 Digital distribution
Apples first logo
features Issac
Apples Logo
The most recent logo
Newton under a It was then replaced which replaced the
fabled Apple with the rainbow rainbow apple is a
Tree bitten apple in 1976 monochromic same
and lasted until 1998 bitten apple
 Early Years With Apple
 Apples first product was the Apple I
 Hand built
 Went on sale in July of 1976
 Market priced $666.66

 Product was made by Jobs, Wozniak and Wayne

 Apple was the incorporated in Jan. of 1977
 Wayne sold his share of his company to jobs and Wozniak
for $800
 Early Years Cont’d
 On April 161977 the Apple II was introduced
 It was unique and different from its major rivals at the time
(TRS-80 and Commodore PCT)
 Colored graphics
 open architecture

 By the end of the 1970’s, Apple had a staff of computer

designers and a production line
 Early Years Cont’d
 In May 1980, the Apple III was
introduced in attempt to compete with
Microsoft and IBM

 In December of 1980, Apple launched the

public offering of its stock

 When it went public, it created more

millionaires than any company in history
 Apple Lisa
 Personal computer sold in early 1980’s
 First personal computer sold to public
with a GUI
 Extreme failure due to limited
software titles and high price tag
 In 1982- Due to fighting Steve jobs was
kicked off the Apple Lisa project and
went on to the low cost computer
project of the Macintosh!
 Macintosh
 Designed in 1984
 Sold very strong in the beginning but
because of its high price, total
consumption was low
 1986-1993: Rise
 After the Macintosh Portable’s low success rate, Apple
learned several lessons on what to do differently

 In 1991, Apple introduced the PowerBook

 During this time, Apple experimented with many other
products
 Cameras, portable CD speakers, TV and video counsels

 All of these products were “too little too late” for Apple
due to their market share and stock price slide

 In 1990, the Macintosh LC was released

 PowerBook & Macintosh LC
 PowerBook
 7lbs with 3 hour battery
 The success of the power book led to a
dramatically increasing revenue

 Macintosh LC
 First affordable, color-capable Macintosh
 Made fairly basic to keep the prices down
 1994-1997
 Throughout these years, Apple continued to reinvent
new software's that could be installed and used on the
Macintosh computers

 In 1997, Steve Jobs announced Apple would join

Microsoft to released new versions of Microsoft office

 November 10th 1997, Apple introduced the Apple Store

where consumers could browse and purchase Apples
newest products.
 1998-2005
 August 15th 1998 Apple introduced the new all in one
computer reminisce of the iMac

 May 2001, Apple opened more Apple retail stores,

including in Virginia and California

 That same year, Apples iPod was designed which

came to be a huge success
 iMac and iPod
 iMac
 desktop featured modern technology and unique design
with more software including iMovie and final cut pro
 Newer improved version of the Macintosh LC

 iPod
 Very successful
 Portable digital audio player
 Over 100 million units were sold in the first six years
 Apple iTunes Store
•In 2003, Apple iTunes store was opened
 Offered online
downloads
 Service quickly became
market leader un online
music services
 By June 2008, there
were over 5 billion
downloads
 Each song for $0.99
 2005-2007:Intel Transition
 January 2006- Mac book Pro and iMac became the first
Apple products sold with Intel’s Core Duo

 Same year, the PowerMac, iBook and PowerBook were

retired and replaced with Mac Pro, Mac Book, Mac
Book Pro.

 During this time, Apples success was soaring and its

market cap surpassed that of Dell’s
 2007- Present
 Period of time known as the Mobile Consumer
Electronics Era

 January 2007, Jobs announced that Apple’s logo name

would be changed from Apple Computers to Apple Inc.,
due to the that fact they no longer only produced
computers

 After this, the iPhone and Apple TV were created in

July of 2007, Apple introduced the App. World

 to iTunes, to sell applications to the iPhone and iTouch

 2007-Present
 Throughout these years, new and improved versions
and different sizes of the iPod were introduced
 Includes iPod nano, Shuffle, classic, touch and video

 After hearing many rumors of the new creation, on April

3rd 2010, Apples newest product the iPad was launched
in the U.S.
 Sold 300,000 units that day
 500,000 that same week
The End!