UNIT 1 CONTEXTUAL

STUDIES TASK 2
By Tiarnan Sweeney
REGIONAL COMPANY
Regional Company – Yellowmoon

■ Yellowmoon is a post produce firm that deals with more film and television content
than any other facility in Northern Ireland.
■ Established in 1994 by two editors in one cutting room. Over 2 decades later, they
employ 23 people across four converted Victorian buildings that house picture and
sound cutting rooms, a 5.1 Dolby certified Dubbing Theatre, as well as a host of
other facilities.
■ Examples of projects worked on:
– Line of duty
– The third wave
– Million dollar Hunters
Corporate Control Structures

■ The way the company is structured is through a standard management structure,

this means that they have a manager and higher management that the employees
report too.
■ They employ 23 people across four buildings that house picture and sound cutting
rooms, while they have a management structure they state that they aim to
complete each project with maximum creativity and minimum stress. This means
that they must afford their employees some level of freedom that can sometimes not
be found in a standard management structure.
Distribution/Sources of income

■ Distribution of their product comes down to them producing the post production
work/service to clients who pay either per work load or per hour. They will then
distribute the finished product to the client.
■ They work across the UK and are able to work/communication through the use of
emails and skype calls meaning that they aren’t limited to distributing their product
to northern Ireland.
■ The major source of income for the yellow moon company is client based production,
they are a editing company dealing with larger production companies taking on jobs
editing jobs from these companies.
Regulation/Legal Constraints

■ The business regulations found in the UK are:

– Ensuring that employees are working on minimum wage at least
– Employees receive leave or days off
– Pensions
– Safe working environment
– Their finished product must be:
■ As described
■ Of satisfactory quality
■ Fir for purpose
Marketing of brand Identity

■ The yellowmoon post production company have very little in the way of marketing
outside of their website and twitter accounts with the latter of which is lucky to get a
post once or twice a month.
■ The yellowmoon logo is extremely plain and unappealing with it being a single yellow
circle normally surrounded by a black box, it is extremely plain to the point were you
forget about it by just looking away for a second.
NATIONAL COMPANY
National Company – Channel 4
television corporation
■ Channel 4 is an British public-service television broadcaster.
■ They are a hybrid of Self-funded and publicly owned.
■ It must follow the public service remit and the remit states that:
– "The public service remit for Channel 4 is the provision of a broad range of high
quality and diverse programming which, in particular:
– demonstrates innovation, experiment and creativity in the form and content of
programmes;
– appeals to the tastes and interests of a culturally diverse society;
– makes a significant contribution to meeting the need for the licensed public service
channels to include programmes of an educational nature and other programmes
of educative value; and
– exhibits a distinctive character."
Corporate Control Structures

■ The channel 4 structure is split up into 7 main parts with each part taking on different
tasks each:
– Program makers
■ Program acquisition
– Sourcing and acquiring new licenses for programming.
■ Legal and Compliance
– Advises channel 4 on the legal and compliance issues arising from production and
broadcasting.
■ Commercial Affairs and Program features
– Deals with the financial and contractual details, also deals with copyright
clearances and other similar issues.
■ 4Learning
– This is the educational division of channel 4 dealing with the school program’s.
Corporate Control Structures

– The Audience Generators

■ Research and Insight
– They research the attitudes of the viewers and their relationship with TV and
the shows being watched.
■ Program planning and strategy
– This deals with the planning and scheduling of the programs.
■ Marketing
– They deal with the promotion of the different programs found on Channel 4.
■ Press and Publicity
– They handle all the communication with the media.
Corporate Control Structures

– The Revenue Converters

■ Agency sales
– To sale the time slots for advertising.
■ Commercial marketing and research
– They are a support group for agency sales, client and strategic sales and
sponsorship.
■ Client and strategic sales
– Addresses the diverse needs of advertisers and their agency planners.
■ Airtime management
– Creates advertising break patterns to maximize commercial inventory.
■ Sponsorship
– Matches the commercial sponsors to the TV programs.
Corporate Control Structures

– The support departments

■ Information systems
– Provision of information technology projects, services and resources to
channel 4 television corporation.
■ Human resources
– Deals with the organization performs human resource management.
■ Facilities management
– To provide office and building services.
■ Finance
– Provide financial services, control and reporting.
Corporate Control Structures

– The Bigger picture

■ Corporate relations
– Maintains and promotes the image with key stakeholders.
■ Corporate
– Office of the chief Executive and Deputy chief Executive.
■ Corporate development
– Provides commercial support to internal business units and develop
commercial opportunities with external parties.
Corporate Control Structures

– 4 Ventures
■ FilmFour Channel
– A channel that produces films for viewing.
■ E4
– A basic tier entertainment channel.
■ Consumer Products
– Deals with the creative management of the retail rights of channel 4.
■ Rights (Channel four international) Consumers Products
– The Department's role is to generate revenues for Channel 4
■ Interactive
– Deals with the internet side of things.
■ 4 Creative
– Deals with both the advertising agency and production company.
■ 4 Ventures
– Provides managerial, financial, strategic and operational support to the 4 ventures businesses.
Distribution/Sources of income

■ Their main sources of income are through advertising in between the programs being
shown on the different channels. They also make income with the sponsor during their
channel 4 centered events.
■ Another source of income is with their use of programs created and produced by
themselves, these shows can be sold out towards other channels mainly in the United
States.
■ The way they distribute their content is on British television, they are one of the major
television networks on British TV, they can be found on almost every TV and they fall
partly under the TV license-fund.
■ They also distribute their content over the internet on both their website having full
episodes of TV shows, news story’s and they can be found on their YouTube channels
which produces highlight clips from the different programming they have.
Regulation/Legal Constraints

■ Channel 4 must deal with different issues involving issues with media law,
regulatory compliance and editorial ethics.
■ Media law is a legal service that relates to legal regulation of telecommunications
industry, information technology, broadcasting, advertising, the entertainment
industry, censorship and the internet.
– Intellectual property
■ Intellectual property is the idea that your idea is your own whether it be an idea for
a TV show or a patent for technologies. A process of licensing or outright purchase
must be achieved to ensure that it is legal.
Regulation/Legal Constraints

– Media ethics
■ Media ethics is the idea that a program must be kept ethical, a code of ethics was
introduced by the 1947 Hutchins Commission and the guidelines are
– “Present Meaningful news, accurate and separated from opinion”
– “Serve as a forum for the exchange of comment and criticism and to expand
access to diverse points of view."
– "Project "a representative picture of the constituent groups in society" by
avoiding stereotypes by including minority groups.“
– "Clarify the goals and values of society; implicit was an appeal to avoid
pandering to the lowest common denominator."
– "Give broad coverage of what was known about society"
Marketing of brand Identity

■ The marketing of channel 4 differs with each television channel they own but the main
factor found in each is the use of a “4” for example in their main channel “channel 4”
the logo is a simple 4 normally with some effect added to it, this is the mayor logo used
for the company, but for an other channels they use “E4” instead.
■ They try to aim each channel towards a certain type of audience:
– Channel 4 being targeted towards the general public with a wide range of options
and simple but clear marketing.
– Film4 is targeting towards an older generation during the day with showing majority
older film and a younger audience at night with modern films.
– E4 is mainly directed at 16-34 year olds and mainly imports US programs.
– More4 is aimed towards those aged 35-60 and shows more news and nightly
disussions
MULTI-NATIONAL
COMPANY
Multi-National Company – 21st century
fox
■ 21st century fox is a multi-National company based in new York, USA they provide
services world wide, the services that they provide include:
– Cable Network Programming
– Television
– Filmed Entertainment
– Direct-Broadcast Satellite Television
■ They primarily consist of media and broadcasting properties that were owned by its
predecessor News Corporation, with both being owned by the founder Rupert
Murdoch.
Multi-National Company – 21st century
fox
■ There Divisions include:
– Fox Entertainment Group
– Fox Networks Group
■ There Subsidiaries are:
– 20th century fox
– Sky plc
– Endemol Shine Group
– Fox Television Stations
– National Geographic Partners
Multi-National Company – 21st century
fox
■ Subsidiaries:
– Hulu
– Star TV
– TrueX
– Fox Digital Entertainment
– Regency Enterprises
– FoxNext
– Fox VFX Labs
Corporate Control Structures

■ 21st century fox have over 21,700 employees and they have different people in
management positions including:
– Rupert Murdoch – Executive Chairman
– Lachlan K. Murdoch – Executive Chairman
– James Murdoch – Chief Executive Officer
– John P. Nallen – Senior executive Vice President, Chief Financial officer
– Gerson A. Zweifach – Senior Executive vice president and group general
counsel, chief compliance officer
– Paul Cheesbrough – Chief Technology Officer
Corporate Control Structures

■ Management:
– Julie Henderson - Executive Vice President, Chief Communications Officer
– Thomas Gaissmaier - Executive Vice President, Chief Human Resources Officer
– Reed Nolte - Executive Vice President, Investor Relations
– Janet Nova - Executive Vice President, Deputy Group General Counsel
– Chip Smith - Executive Vice President, Public Affairs and Policy
Distribution/Sources of income

■ The main different types of income for 21st century Fox are Affiliate fee,
Subscription, advertising and content, these different types of income source can be
seen in the bar graph below.
■ 21st century fox distributes its Content via:
– Internet
– Network Television
– YouTube
– Production companies
Regulation/Legal Constraints

■ 21st fox also falls under the Legal and ethical laws of media, while they must
consider the laws across the world as they change from country to country they can
overall be summed up by some major points.
■ The points made on legal and ethical law of media can be seen above during the
channel 4 slides.
Marketing of brand Identity

■ 21st century fox is one of the most well known media producers in the world with
almost everyone world wide knowing of them and seeing some product they have
produced.
■ Their logo and marketing consists of a grand feel giving the impression of this large
conglomerate that has been in the industry for years, they use a simple circle with
lights going through it as their logo and it is recognizable due to everyone knowing of
the 20th century fox logo.
THANK YOU FOR
WATCHING