Edwin Johan Bobby Yuangga

Sweet Dream

Yuanita Michelle Sylvia Stefi

 !
WARNING: This presentation contains adult material,
violent language, and explicit nudity.
 AGENDA
1. Overview of the
Runaways
2. CEM Gurus and Theories
3. Conclusion
Input Process Output

+ = Movie
Analysis

Theory
Gap
Practice
Input Process Output

+ = Movie
Analysis

Theory
Gap
Practice
Dakota Cherie
Fanning Currie
Kristen Joan Jett
Stewart
Michael Kim
Shannon Fowley
Children
Adult under
material, Hard17 are
not allowed
Children
language
Adult underwithout
intense,
material, 17 are
Intense
Hard
violence,
parental
not Sexuality
or adult
allowed
language nudity
without
intense, Intense
oriented
gparental
uardian
violence, or adult
Sexuality nudity
oriented
g uardian

An
aly
sis
fro
m
th
e
int
erv
ie
w
wit
h
th
e
pr
od
uc
er
an
d
th
e
dir
ect
or
of
th
e
mo
vie
 Geography
n ta t i o n USA Japan
Se g me UK

Psycographics
Western Style
Rock n Roll Fanatics

Demography
Male-Female
Ages 18-20
 Target
MARKET

Rockophiles
?
Adult in 20-40
 Position
“The Ru
in g
naways
address
women es the id
play in ea of th
music, e music
of consu and how product
mption they ha , the rol
with gu ve been e
e ri l l a r o used as
ck and r objects
oll”
CEM Guru
 Bernd Schmitt
Interest:
Corporate Creativity

Recognition:
Keynote Speaker

Contribution:
Founder of Center on Global
Brand Leadership

Demonstration:
Increase Growth, Revenue,
Image
 Sense
Relation Five Feel
Sensory

Act Think
Sense
Feel
Think
Act
Relation
Shaun Smith
Recognition: Smith+co, rooted by
“Keep it Simple”
Contribution: 25 years on brand
strategy and implementation,
leadership, customer
experience and organisational
alignment
Passion: Inspirational Speaker
 4 Steps of Customer Loyalty

1. Customer loyalty drivers for your organization

2. Define a customer experience that will build
customer loyalty
3. Capability to deliver the experience
4. Deliver sustainable customer experience
Illustration Step
1
 4 Steps of Customer Loyalty

1. Customer loyalty drivers for your organization

2. Define a customer experience that will build
customer loyalty
3. Capability to deliver the experience
4. Deliver sustainable customer experience
Illustration Step
2
 4 Steps of Customer Loyalty

1. Customer loyalty drivers for your organization

2. Define a customer experience that will build
customer loyalty
3. Capability to deliver the experience
4. Deliver sustainable customer experience
Illustration Step
3
 4 Steps of Customer Loyalty

1. Customer loyalty drivers for your organization

2. Define a customer experience that will build
customer loyalty
3. Capability to deliver the experience
4. Deliver sustainable customer experience
Illustration Step
4
 e n t :
ie v e m M
Ac h o f C E y
d e n t l ta nc
P re s i o n s u
r c h C
s e a
Re
it io n :
o g n
Rec t in CEM
x p e r
E
ti o n : g
r i b u pp in
Cont point Ma
o u c h
T
e g y : c i p le
Strat point Prin
an o u c h
H an k Brigm T
H .
 Communication

SensoryTouch point Human

Physical
 Communication

Sensory Human

Rock n Roll

Physical
Joseph Pine
Authentic is…
T-R-U-E
 Authentic is…
Personally Determined
Authentic is…
Changing
Is what its Real-
says it is Real-Real
Fake

Is not
what its
Fake- Fake-
says it is Fake Real
It is not true to itself It is true to itself
Is what its Real-
says it is Real-Real
Fake

Is not
what its
Fake- Fake-
says it is Fake Real
It is not true to itself It is true to itself
Is what its Real-
says it is Real-Real
Fake

Is not
what its
Fake- Fake-
says it is Fake Real
It is not true to itself It is true to itself
Is what its Real-
says it is Real-Real
Fake

Is not
what its
Fake- Fake-
says it is Fake Real
It is not true to itself It is true to itself
 Colin Shaw

Recognition: Founder of Beyond

Philosophy
Contribution: 20 years in CE project
Passion: Strategic thinking, Conference
speaking, Writing Books
 N2N
(Naïve 2 Natural)

Natural
Enlightened
Transactional
Naive
 N2N
(Naïve 2 Natural)

Naive
 N2N
(Naïve 2 Natural)

Transactional
Naive
 N2N
(Naïve 2 Natural)

Enlightened
Transactional
Naive
 N2N
(Naïve 2 Natural)

Natural
Enlightened
Transactional
Naive
 Customer
Experience

4 Steps of Touch
S.T.F.A.
Customer Points
R
Loyalty Principle

Naive Diagram
Authenticity
Customer
Experience
W h at i s t h e
C o nc l u si o n ?
1.
Input Process Output

+ = Movie
Analysis

Customer
Theory Satisfaction
Gap
Practice Overall Movie
Gross Revenue
6.7/10
 Big opening at
Sundance Film Festival
 Failed to satisfy
customer expectation
 Customer
Experience

4 Steps of Touch
S.T.F.A.
Customer Points
R
Loyalty Principle

Naive Diagram
Authenticity
 Customer
Action Learning
Experience
Know

4 Steps of Touch Teach

S.T.F.A.
Customer Points
R
Loyalty Principle

Naive Diagram
Do
Authenticity
 “Whenever you try to satisfy
“Knowing
everyone, is not
you will enough,
end up satisfying
one must apply” no one…”
Bruce Lee
 Good Nite!

Sweet Dream..