INFLUENCE OF COMPANY IMAGE ON APPLICANT ATTRACTION

IN THE RECRUITMENT PROCESS OF PT. X COMPANY IN

SURABAYA
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| BACKGROUND
a Company Image is the main reason for applicants to
choose company for work

b Many industries have serious difficulties in recruiting

potential employee

c Job Applicants want to work for a big and well known

company

d Want to know the factors of company image that

attract applicants to choose PT X for work
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| COMPANY IMAGE & RECRUITMENT

PROCESS

Company Image  Is the way in which a company is seen

CI and understood by people in general
.
Recruitment Process  searching and obtaining of Potential candidates with the
desired knowledge, skills and experience to allow an company to select the
RP most appropriate people to fill job vacancies against defined position descriptions
and specifications.
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| INFLUENCE OF COMPANY IMAGE

94,5% Interest in company

90% Interest in Job

Intention to Pursue a Job

90%
with The Company

94,5%
Intention to Pursue a Job
applied for
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| FACTORS OF COMPANY IMAGE

Work Job
Salary Environment Position
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| CONCLUSION

• The PT X shown, that the

C
company has a positive Image
based on the applicant
perspective
• Many applicants choose the PT
X, because they want work in
this company