Group Project : 20%

A Study of the Effectiveness of Written, Oral and

other Communication modes in Organisations
 Six Headings :
1 Objective : In addition to the title above-specify the industry sectors
chosen ( one to two max-1-2 slides)
2 Methodology* : Structured survey & Interactive inputs( 1-2 slides)

3 Findings & Observations : Crisp sentences/Points ( 2 slides)

4 Inferences : Your Insights-what you decipher from the findings

( 2 slides)
5 Summary & Conclusions : Highlights and Key takeaways(2 slides)

6 Recommendations : What are your recommendations (1-2 slides)

[ 10-12 slides only…brief and concise]
* Use the given questionnaire- minimum 25-30 responses from two
sectors/industries-organisations
 Group Project : 20%
A Study of the Effectiveness of Written, Oral and
other Communication modes in Organisations
 Select any two sectors/industries from amongst :
a)Manufacturing :[ Engineering/Consumer-durable/FMCG-
Consumer Soft/Pharmaceuticals ], b) Service: Consultancy,
Education, Hospitality ( hotel, tourism, entertainment related),
c) Retail & E-commerce ( outlets and electronic trading) , d)
Technology specific organisations, e)
Developmental Agencies ( NGOs/not-for profit entities)
[ 25-30 responses/inputs from personal interactions from mid-
senior executives in different functions( mktg, hr, strategy,
planning, , finance, training, & dev, operations- from one or
two ceos’s/ cxo’s, heads of depts. would add value)]-
 Group Projects Components & Basis of Evaluation

 [A]Written Report submission by groups (5 marks): Three days

prior to presentation (late submissions will attract downgrade)
[B] Social theme based three minute-three slide presentation – by
any two ( group work-cold call on any two in a group) topical
editorial piece, current affair, issues, sports, societal issue) Slide
1: Purpose: Who is the author , what is the name of the
publication- Why the author wrote what he (or) she wrote?,
Slide 2: Three Take-Aways from this article, Slide 3: Three
Inferences from this article ( 5 marks)
 *Specified Outputs/Deadlines : [4 marks-40% of (A)&(B)]
a) Identifying and deciding on Sector/Industry/Organisation-along
with brief abstract( a paragraph) indicating choice of
organisation and giving three reasons why?- Mon, 3 Oct.’16
 Group Projects Components & Basis of Evaluation
 b)Submission of ‘Interim Report’ – Mon Oct 24: status update, (
one-two pages max) highlighting issues , course correction, new
perspectives, if any

 Submission of final report ( dealing with the six broad themes

mentioned earlier) : 2000 words with citation or references shown on
a page [following the APA*- American Psychology Association
format] : three (3- three clear days ahead of presentation date)
 Final Group Presentation ( 10 marks)
* APA format : author name( surname), ( year), title, vol., pp
e.g : Donaldon S(1995), Protecting the Troops from Hemingway:
An episode in Censorship: The Hemingway Review,15, 87-93

 [*NOTE : 40% of Oral report & Social Theme Presentation marks

( 4 marks) will be given for timely progress and status update as
mentioned above]