The Future Outlook is

Positively Sunny

Thoughts
September 2, 2010
 Today’s Conversation

• Background
• Current Status
• Future Opportunities

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 Background: Kay’s Story
• Struggled with mood issues since I was a child and
self-medicated to cope
– Exacerbated by living in Chicago where the
winters are long and dark
• Went on a quest to heal myself
– Learned from talented healers and teachers
– Experimented with different changes
• Am now in a place of joy and want to make this
possible for other women like me.

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 The Inspiration for Positively
Sunny
• Positively Sunny combines what Kay learned on her journey
towards joy with her business skills:
– Ability to sense consumer-insight-based growth
opportunities and articulate them for many corporate clients,
including Kraft Foods, HP and Avon
– Love of and skill at starting successful new firms when
partnered with John Donicht, COO of Positively Sunny (e.g.,
www.energyinfuser.com; www.energyannex.com)
– Gathering and attracting experts and talented teachers,
including Kathleen Johnson, world-class nutritionist, who is a
partner in Positively Sunny.
– Creating magnetic experiences for other learners and
designing tools to extract the maximum learning, applying it
and staying on track
– Designing and leading people through compelling processes
that stimulate powerful change for people (clients and
consumers)
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 A Ripe and Profoundly Different
Consumer Climate
• A seismic shift triggered by the change in the economy.
• Consumers wanting more positive energy and positive
connections to:
– Themselves
• Tools and ways to determine and track their progress and
current state (e.g., livestrong.com)
• Places to tell their own personal stories and be recognized
– Communities of like-minded people and leaders
• The Facebook phenomenon
• Barack Obama’s election
– Something larger than themselves
• Nature
• Spirituality
• Others they can help (e.g., Tom’s Shoes)

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 Consumers Today Make a Conscious
Commitment to Staying Positive
“The weather outside is frightful…”
• On a literal basis, most women agree that their moods
fluctuate with the weather outside. They spontaneously
describe a good day as one that is “sunny.”
• More metaphorically, many consumers have made a
conscious decision to stay positive emotionally and within
their homes because the outside environment is scary and
out of their control (i.e., the economy, the contentious
political atmosphere).
– “I can’t control what my kids are exposed to at school,
but once they’re at home, we keep things positive.”
– “It’s kind of exciting to learn that I don’t have to let
what’s happening outside determine my internal
experience.”
• Research and Kay’s personal experience show that there
are many ways to intervene and help create a positive
atmosphere inside oneself.
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 Positively Sunny is a source of
positive energy
• For women who are sensitive to changes in
the weather and take steps to bolster their
moods during the darker months
• For women across the country who want to
establish and fuel a positive atmosphere
within themselves and in their homes
because of the torrent of scary news in
today’s environment.

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 What Is Positively Sunny?
• A holistic approach to staying peaceful, positive and productive
despite outside conditions.
• Four elements to the approach with themes that tie them together
– Eat positively
– Move joyfully
– Act spiritually
– Track vigilantly
• In addition, we have developed a module on “getting started.”
• Within each element, we have intellectual capital, products and
community offerings
• The interplay between these domains of life is what makes
Positively Sunny special. In addition, the participants have the
engagement and support of others to carry together their intention
of positive living.
• Share the Sunshine! We utilize social media to make it easy to
share this experience with someone who needs or wants it.

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 Connection to ideas, insights,
people and self
• Each element of the approach has a curriculum that
includes:
– Access to inspirational leaders, experts and teachers
– Events (live and web-based) that inspire and suggest
ideas
– Printable/printed tools and intellectual capital with
steps and suggestions (including workbooks, planners,
downloadable PDFs, etc.) that allow participants to
learn from their experiences
– Nutritional products (including supplements)
– Ability to connect with other like-minded people who
are on the same path and have an opportunity to tell
and share our stories
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 Positively Sunny Today
Poised for Grassroots Growth
Intellectual Capital Created:
• Visual Design
• Nutritional supplements being produced (multi-vitamin designed to
support a positive outlook and mini-melt of D3/B12) (revenue)
• Workbook (revenue)
• Daily/weekly planner (revenue)
• Getting started tool (free)
• Identified key experts:
– Dr. Molly Roberts (getting started)
– Kathleen Johnson (eat positively)
– Dr. Jonathan Ellerby (act spiritually)
• Blog articles written for each element of the program
• Expert interviews conducted; additional interviews scheduled
• Relationship with Half the Sky, an organization that provides a
positively sunny start to kids10in Chinese orphanages
 Poised for Grassroots Growth

Marketing Communications
• Web under construction
• Facebook designed; ad campaign designed
and ready to launch
• Creating workshop curriculum
• Hiring public relations support

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 Future Opportunities:
Products
• A line of Positively Sunny foods and beverages
– Starting with a high-protein coffee add-in
• Protein in the morning helps stabilize mood
• 53% of all Americans do not eat breakfast
• This idea cleanly substitutes for current behavior
– Potential retail partnership in low-income areas
with Walgreen’s

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 Future Opportunities:
End User
• Adopt the Weight Watchers model, update for
the 21st century
– Weekly meetings -- live and/or on-line
– Access to experts via Skype
– Facebook community hub
– Revenue from membership subscription
– Receptive audience for products (foods,
nutritional supplements, etc.)

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 Future Opportunities:
Corporate
• Sell curriculum as corporate health and wellness
program. Integrated into:
– On-site cafeterias
– On-site fitness centers
– Existing health programs (e.g., smoking
cessation, etc.)
– Corporate intranets
• Turns the energy employees have towards their
employer from negative to positive; resulting in
greater productivity and lower health insurance
claims

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