Sensation and Perception

Prepared by:
Montilde, Neal M.
Ligan, Vince B.
Arota, Adrian D.
Ducay, Justin Niel C.
Pepoy, Jennica N.
Sensation
 The process in which a sensory receptor is
stimulated, producing nerve impulses that
travel to the brain, which in turn
interprets such impulses as a visual image,
a sound, taste, odor, touch, or pain.
 Is input about the physical world obtain by
our sensory receptors.
 The physiological basis of perception.
5 Human Senses
Sensory receptors:
A sensory receptor is a structure that reacts to a physical
stimulus in the environment, whether internal or external.
It is a sensory nerve ending that receives information and
conducts a process of generating nerve impulses to be transmitted
to the brain for interpretation and perception.
Perception
 The process by which the brain selects,
organizes, and interprets the sensation.
 Refers to the way sensory information is
organized, interpreted, and consciously
experienced.
 Involves both bottom-up and top-down
processing.
 Occurs when the brain processes information
to give meaning to it, by means of emotions,
memories, etc.
 A vital process that help us rationalize or make
sense of the information related to the physical
stimulus.
Bottom-up processing:
refers to the fact that perceptions are built from
sensory input

Top-down processing:
refers to how we interpret those sensations is
influenced by our available knowledge, our experiences,
and our thoughts.
The Cycle of Perception
Thank you…