GIFEC PR PLATFORM

GIFTEC COMMUNICATIONS

The Communications Management Section,

of the Ghana Investment Fund for
Electronic Communications, shall be
comprised of the following sections:
• Research and Information
• Public Relations ( esp. community relations)
• Information and Service
 PURPOSE
• It is a duty of the Ghana Investment Fund for Electronic
Communications to maintain close, working relationships
between the Fund, the government and the publics
(citizenry).
• Because the job functions of the Fund are complex, and
because understanding between he publics (citizens),
the government and the Fund is increasingly necessary
and important the Communication Department of the
Ghana Investment Fund for Electronic Communications is
required to do the following:
 PURPOSE (cont’d)
• Inform GIFEC officials on citizen opinion and citizen
suggestions for GIFEC operations.
• Inform the public clearly on GIFEC functions and activities.
• Promote greater citizen participation in GIFEC
programmes.
• Provide professional skill in assisting GIFEC and
cooperating agencies in promoting the Fund’s outside
interests.
• Assist in maintaining a cooperative spirit and good morale
among all GIFEC officials and employees, and stakeholders.
CREATION AND FUNCTIONS
The Communications Section performs the following specific functions:

•Conduct research, as required by the Government, the Board,

Administrator, or department heads, and cooperating agencies.

•Prepare and furnish special reports which may be required by the

Government, the Board, or department heads, and cooperating agencies.

•Create and maintain an information file of facts and figures on all

departments or units of GIFEC.
.
CREATION AND FUNCTIONS
(cont’d)
• Prepare annual reports, departmental reports, and
other reports.
• Serve as a central information source on GIFEC
for public, officials and agencies; cooperate with
community organisations (social, business, church,
schools, fraternal) seeking information about
GIFEC affairs and operations.
• Prepare and disseminate information suitable for
the newspapers, radio and TV organisations, and
other communication media ( e.g. website) serving
the community
 CREATION AND FUNCTIONS
(cont’d)
• Coordinate plans and publicity for sponsored
events, programmes, and other special events,
including reception of official guests.
• Prepare and disseminate information about GIFEC
to promotion groups such as chambers of
commerce and industry, development agencies,
municipal and district assemblies and cooperate
with such groups in the interest of sound
business, industry, mutual relations, etc.
• Perform such other functions/duties as may be
assigned by the Board, the Administrator or
authorized by government in keeping with the
aims and objectives of GIFEC.
 
THE MEN AND WOMEN
• Currently the Communications
Section has one permanent employee
and three national service personnel.
• Ideally, a manager and two others ,
are required.
 Responsibilities
• The manager shall be responsible
Speech writing, publications, public
affairs and representation
• One staff member will be
responsible for Guest and Media
Relations
• The other for Research, Community
Relations, and Events
CHECKLIST OF ACTIVITIES

Below is a listing of GIFEC public

relations activities and events,
and/or media to be used. These are
used in existing PR Departments of
state and para-statal
organisations/agencies.
GIFEC Logo
 LOGO

• Arcs: radio wave signal (electronic

communications);
•  National colours of arc: signaling
authority;
•  Numbers behind coat of arms:
binary configurations in electronic
communications;
•  
 Corporate Lettering
Style
• The font (style) to be used for
corporate writing on all important
GIFEC documents shall be Calibri
 LETTERING (FONT)

• Main logo font - fibre optics used in

design of GIFEC logo which is unique
to GIFEC.
 
• Body text font of full name is
CALIBRI BOLD.
 Corporate mantra or
catch phrase
The GIFEC corporate mantra or catch
phrase is:
“Making electronic communications accessible to the nation”

This is slanted in writing. The font size is dependent on paper size.

 Corporate Colours

GIFEC colours are:

‘blue and white’

• Deep blue means listening

• White means straight forwardness
 NEWS
• News releases
• News conferences
• Facilities for newsmen/women
• Photographic services
• Feature columns for newspapers, magazines
etc.
 BROADCASTS

• Radio and television programmes

• Spot announcements
• Live radio/television coverage
• Documentary Film for TV, tape
recording for radio
 PUBLICATIONS
• Annual reports
• Special reports and bulletins
• Official notices and invitations
• Campaign/advocacy literature
• GIFEC fact sheets/brochure
• Newsletter
• Magazine/ICT Monthly
 EMPLOYEES
•Professional training
•Employee handbook
•Employee newsletters
•Recognition ceremonies
•Uniforms for non-office/field workers
 SCHOOLS AND STUDENTS
• Youth ICT Study Clubs
• Teaching and learning of computing and ICT
• Schools’ and colleges’ debates
• Computer/ICT/telephony fairs, etc.
 SPECIAL EVENTS
• Sponsorship of arts and business festivals
• Contests (such as that for a new GIFEC seal, logo,
etc.)
• Sponsorship of ICT/telephony fairs
• Seminars and workshops
• GIFEC inaugurations and commissioning of projects
 OTHER MEDIA
• Coloured slide series
• Films
• Window displays
• Posters and information signs
 COMMUNITY RELATIONS

• Neighborhood organisations
• Committees for specific projects
• Training and advisory
• Speeches, programmes for groups
• Computing/ICT advocacy campaigns
 ACHIEVEMENTS
A fair level of success achieved,
including the ff:
• News release (Ghanaian Times, the Catalyst
• Production of
– roller-ups
– Brochure
– Factsheets
– Folders
– Backdrops
• Seminars( media sensitization on electromagnetic
exposure- Accra and Kumasi),
 ACHIEVEMENTS
(cont’d)
• Workshops (library connectivity –
Accra; electromagnet fields exposure
and health - Accra and Tamale)
• Fairs (National Policy Fair - Accra)
• Radio Interviews
• Partly functioning website
• Feature (Corporate Guardian
Magazine )
 CHALLENGES
• Media relations, the likes of GTV
• Equipment – desktop publisher for
DIY, etc.
• Budgeting
• Transportation
 TO DO FOR NEXT
HALF YEAR

a) Identify media relations options.

b) Intensify Radio and TV programmes
c) Features
d) Community Entry / Relations
 TO DO FOR NEXT
HALF YEAR
• With the rolling out of most
projects, e.g. school connectivity,
library connectivity, etc. in the
coming half year, the communications
section will become more prominent
and robust.
THANK YOU